Although they might seem like a small part of a hotel stay, toiletries can cause a lot of issues for hoteliers. From not knowing which brands to use to not being sure which (if any) they should supply, the issue can become quite a headache. However, toiletries are very important for many hotel guests for a number of reasons. Let’s look at four of the biggest.
1- Potential Negative Response
Many guests expect that their lodgings will offer basic toiletries as part of the room with others being available for purchase at the front desk. Most people who check into a hotel and find that there is no soap or shampoo in the shower will think they’re at a cheap hotel.
This can lead to negative reviews, which can be very damaging for any business. No hotelier (or potential guest) wants to go online and read, “I spent $100 on a night at this hotel, and they didn’t even have soap! I’m never staying here again!”
2- Project an Image of Luxury
The reverse is also true. If a guest checks into the hotel and sees a bar of soap or another item that looks fancy or expensive, they’ll feel like they got a great deal at a luxury hotel. They’ll be happy that they “got the fancy soap” and will be more likely to stay with you on their next visit, provided they enjoy the rest of the evening as much as they did the toiletries.
Although guests are generally more likely to post online reviews in response to a negative event, the positive word-of-mouth you’ll receive can also result in additional future bookings.
3- Convenience
Another major reason that hotel guests care about having toiletries provided is the convenience that comes with not having to bring or purchase their own. This is especially true in America, where customers who only travel with carry-on bags are subject to TSA limits on the liquids they can bring, meaning they won’t be able to bring larger bottles of shampoo or liquid hand soap.
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4- Stress of Traveling
Travel is inherently stressful for many people. After a long flight, they don’t want to go to the convenience store down the street for basic toiletries. They want to arrive at the hotel, go to sleep, and wake up ready to go do what they came to town to do. Their skin is likely to dry out from pressurized airplane cabins and walking through airports. Having quality toiletries in their rooms reduces their stress and makes them happier.
These are just a few of the many reasons that hotel guests care about the toiletries in their rooms. By making sure everything is well-stocked and additional items are available for purchase, hotel owners can keep their guests happy and ready to book another stay the next time they’re in town. Toiliteis don’t have to cost a fortune or be top of the line for guests to appreciate the courtesy and book a return stay with your hotel.
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