As we get further into technological advancements for online shopping, the demand for shopping experiences with both 3D visualization and configuration continues to grow. There are nearly limitless reasons why 3D visualization and configuration can make your furniture retail business a greater success.
According to a study found by PRNewsWire.com that surveyed 400 furniture shoppers, Carly Fink, President of Provoke Insights, stated, “The findings were clear – 3D planning, configuration, and visualization tools are highly desirable to shoppers, and they lean toward retailers who provide great 3D tools.” This statement is incredibly accurate for consumers shopping for furniture who want to make their living space feel more like a sanctuary by first testing out the look and feel of the products online.
Here are 4 reasons to clarify why online furniture consumers prefer shopping experiences with 3D visualization and configuration.
- Consumers Prefer the 3D Experience
Without the help of a 3D configurator to showcase various styles of your product online, consumers feel like they have missed out on a valuable shopping experience that could have saved them both time and money. This also causes your business to miss out on the opportunity to engage your online visitors in a positive way by providing them with an immersive visualization experience. For this reason, customers prefer the 3D shopping experience, especially because the feeling of missing out on an exciting online retail opportunity is an actual reality for most.
- 3D Shopping Makes Consumers Feel More Informed
When you make a purchase, you feel more confident when you make an informed one. This reduces feelings of buyer’s remorse. With 3D shopping, online visitors feel more informed and educated about a product because they can visualize it the way it would appear in their own home, especially when augmented reality is included on your webpage. This greatly assists with the decision-making process of making a purchase online, which helps consumers tremendously.
- The 3D Shopping Experience Provides Positive Engagement
When an online consumer has a positive shopping experience on your eCommerce website, they are much more likely to return to your online store for more purchases. They are also much more likely to refer your eCommerce website to their friends, family, and loved ones, which is an excellent way to gain more business. However, the fact remains that a 3D shopping experience is a much more positive one due to the engagement it offers its customers. Without the 3D experience, customers feel as though they are missing out on valuable pieces of product details that could make or break their purchasing decision.
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- 3D Shopping Offers Incredible Convenience
Online shoppers prefer the incredible convenience that 3D shopping offers. Without needing to leave their homes, they can shop on their laptops or mobile phones. With the help of 3D shopping, customers can get a better idea of how well a piece of furniture will work in their home. Shopping at home is more convenient than driving in traffic and dealing with large crowds at the store.
These are only 4 out of many reasons why online furniture consumers prefer shopping experiences with 3D visualization and configuration. If your website doesn’t include 3D visualization, configuration, or customization, you could be missing out on important sales.