In 2024, the market for 3D medical animation is projected to be worth $514M. These innovative animations are being used to help patients understand their health status, diagnoses, and treatment plans. In addition, it can dramatically transform communication between professionals and patients and helps build trust when making decisions to improve a patient’s quality of life.
3D printing typically gets all the buzz when people think of 3D technology in the medical industry. That’s because there are groundbreaking innovations that can solve problems around device shortage and make complex procedures more simple. Still, another use of 3D technology is driving immense value to the medical industry: 3D medical animation.
Here are the top four ways that 3D medical animation is benefiting the healthcare industry:
When patients learn about their prescriptions, the positive macro impact is described, along with a mention of potential side effects. Often, though, patients are dissatisfied with results or don’t know what short or long-term impact a prescription can have.
A 3D medical animation studio can help physicians and pharmacists show patients how their prescriptions will impact their health on the micro level. Down to organs and even molecules, professionals have an opportunity to translate science visually using 3D medical animations.
This helps eliminate the communication gap about prescription benefits, risks, and impacts and empowers patients when deciding which prescriptions to use.
Sometimes it’s not what someone says but how they say it. What could be a small treatment plan for something acute could be received as a chronic diagnosis, depending on the jargon used and the emotion behind it.
When medical professionals interact with patients, communication must be transparent, with patients clearly understanding information about their health. What if professionals could show that information instead of verbally sharing it?
3D medical animation makes visualizing a diagnosis easier for patients. It can explain processes on a detailed level and clearly illustrates various stages of medical conditions.
Roughly 90% of the information transmitted to our brains is visual. The things we see create emotions, which determine nearly everything we do, from how we react to how we form opinions or make decisions.
Medical professionals have years of training and have learned the formal language to describe symptoms, diagnoses, and remedies. But that jargon is generally foreign to patients. For example, shortly after learning about a procedure, most patients spend the first few hours searching online for more information because they need a clearer understanding of it.
3D medical animation videos can simplistically translate complicated processes. This gives medical professionals opportunities to explain how surgeries are performed in detail, potential dangers, and what equipment is involved.
They can communicate why specific devices are used, how they are used, and the results typically found. It also presents a visual option when looking to share alternative methods to consider, along with the risks and benefits associated with them.
Questions around procedures can be communicated with a visual answer using 3D animated videos.
While 3D medical animations are a practical way to better communicate with patients, they can also significantly improve how medical professionals are trained.
For example, when medical professionals are learning about the human body, the effects of aging over time, and the impacts of disease or addiction, 3D medical animation videos offer more precise explanations.
Students can have an opportunity to see in detail how a newly introduced medical device works and various methods for putting it to use. This gives professionals a detailed understanding of the devices they are using before they use them and with training on-demand.
Whether a provider is discovering a new surgical method or a student is learning about physiology, learning retention can be improved using these videos.
As people continue to demand more insights, they will need better tools to help them consume them. Leveraging a 3D medical animation studio can help remove the complexity for professionals who want to help patients understand more about their health and how to improve it.
Professionals can also quickly educate themselves on practices, prescription impacts, and the health effects of various conditions. In addition, it can be a source of relief for practitioners who seek alternative methods to explain medical diagnosis and treatment options.
Since this field is estimated to grow rapidly over the next few years, don’t be surprised if you see a practitioner using it more commonly in offices and in marketing campaigns.