False or true, public relations (PR) are one of the most influential and valuable tools for organizations looking to expand their industry presence, brand recognition, or launch new products or services – says Jay Feldman.
You are right, my friend, if you have guessed correctly. Outsourcing your public relations and marketing can help you save time and position your brand with a strategic, effective strategy. Outsourcing must be strategic and tactical. Which option is best for you? Here are five reasons to outsource to the pros.
1. Highlight your strengths.
It is a long-standing business philosophy to outsource any activity that isn’t your company’s core competency. Writing a press release is not a core competency of your business while executing a marketing campaign might be. It’s a good idea to choose a PR agency that is specialized in your industry. They will have strong connections with media contacts and know which strategies and tactics are most effective to achieve your company’s goals.
2. Get the results you want.
Outsourcing your PR and marketing activities will increase your ability to quantify your campaigns and initiatives. You’ll also better understand what it means for your business, as it is analyzed by PR and marketing professionals. When properly presented, analytics will indicate your PR and marketing investment’s impact on your business goals.
3. It matters who you know.
Networking and building relationships with media and the press is a large part of PR. Rockstar PR agencies will have strong connections to help you deliver your message to your target audience. It will give your company an advantage when working with reporters and being placed in front of the media. Trying to build these relationships on your own can be very frustrating. Hiring a PR team can also add valuable resources to your team. You will receive invaluable advice on who to target and how you should present newsworthy updates about the company to the media. Remember that PR agencies can also coach you for interviews with the media and broadcast appearances. It can help to build or destroy your company’s reputation.
4. Outsourcing can save you money.
It’s essential to think about what will give you the best bang for your buck in an age when employee salaries are rising. In many cases, outsourcing to an agency means getting a full-fledged team of marketing and public relations experts at a fraction of the cost.
5. Time is more important than money.
Outsourcing allows you to focus on your core competencies and strengths while the agency handles PR and marketing. It makes you work smarter.
Outsourcing your PR and marketing efforts is a significant decision for any company. Your company, products, and services are your best assets, so you have the final say. A well-planned PR and marketing strategy executed by professionals can help increase your ROI.
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