With billions of social media users, competition for attention is fierce. If potential customers can’t see your brand loudly and clearly, you won’t stand out in the crowd.
So what’s the key to getting noticed?
Find your audience and give them what they want. Show them your values and connect with theirs.
Let‘s explore the best ways to use your social media presence to increase brand visibility so you’re right on the tip of your customers’ tongues.
Why Is Brand Visibility Important?
Brand visibility refers to how much your target audience notices and recognizes you.
The more visible you are, the more likely potential customers will engage with your brand. This helps you build credibility and increase sales.
Social media has a key role in increasing online visibility and brand awareness.
In fact, brands’ number one priority on social media is reaching new audiences and increasing brand awareness.
This is because social media profiles offer reach.
Social platforms give brands direct access to new audiences.
On the one hand, this helps build relationships that foster loyalty. Customers come to recognize your brand and align with your values.
But it also helps you improve all areas of your business.
Through understanding social interactions and engagement, brands can fine-tune marketing strategies and product offerings to meet customer needs.
6 Social Media Tips to Increase Brand Visibility
Want more people to notice and remember your brand?
Here are six ways to increase your online presence to get your brand in front of the right social media users.
1. Give Your Audience What They Want
If content doesn’t speak to a social media user, they scroll right past.
For higher engagement rates, you need content that hits home.
What’s the trick? Know your audience.
Ask yourself:
- What types of content keep them coming back?
- Which platforms do they engage on?
- What are their pain points?
- What are their values?
Posts that resonate with your audience get more shares, saves, and comments. This interaction improves recognition in a customer’s mind.
However, it also indicates to social platforms where to distribute your content.
When you tailor your social posts to the right target audience, the algorithms get better at sending that content to the right people.
It’s like a snowball rolling down a hill, gathering snow.
When the right people see your content, they engage. The more they engage, the more social platforms send it to users with similar interests. This results in increased engagement and provides a wider reach with greater visibility.
But how do you create content that speaks to your audience?
Try this:
- Use your social media metrics to understand who interacts with which types of content
- Use generative AI to craft relevant content that speaks to these personas
- Reflect on the metrics to find what works, then rinse and repeat
- Build detailed target personas based on this information
2. Post Consistently and at the Right Time
You don’t have to post lots of content on a daily basis. But consistency is key.
Consistently showing up helps users remember your brand. It also encourages social media algorithms to insert you into relevant user feeds.
Take Cruise America, for example.
The RV company posts a steady stream of Instagram content paired with strategic hashtags to encourage engagement.
The brand doesn’t post every day, but it does offer content two or three times a week.
This keeps it at the forefront of their audience’s minds.
Every few days, there’s a new post that inspires its target audience to consider an RV trip. This consistent presence positions Cruise America as the go-to people for RV rentals in LA.
3. Tailor Posts to Each Social Platform
Cross-posting across different platforms helps expand your reach. However, copying and pasting the same content isn’t very effective.
Each social media platform has its own vibe. Many people use more than one platform as they go to each channel for different experiences.
So, TikTok users might want funny content, LinkedIn users might be looking for professional advice, and Facebook users might interact with like-minded groups.
With this in mind, a formal LinkedIn-style post wouldn’t work well to increase TikTok followers. (TikTok’s unique algorithm looks for content that offers virality, like a catchy dance or a potential new trend.)
However, creating distinct posts for each platform can be a significant amount of work.
Instead of starting from scratch each time, 30% of brands start with one post but adjust it significantly for each platform.
To do this effectively, you need to understand the unique behaviors of each platform. Head to your social media analytics to see which types of posts work best on each platform.
Then, repurpose content with AI. Utilize generative AI to refine visuals, captions, and formats to match each platform’s unique style. Edit these sections heavily to ensure they align with your brand voice.
4. Showcase Your Brand Value
Nowadays, more buyers search for brands on social than on search engines.
In this sense, your social media strategy is an opportunity to highlight your value. It’s a place to show customers what sets you apart from your competitors.
You might offer customer reviews demonstrating your benefits, show off product features that give you a competitive edge, and post compelling stories showcasing your brand’s personality.
Take StudioSuits, for example.
The suit company regularly posts photos of its latest men’s tuxedos.
But it doesn’t just sell its suits. It uses social media posts to tell a story about quality, fit, and customer service, making their offerings more appealing. This consistent product-focused content not only enhances visibility but also builds credibility and encourages potential buyers to explore their collections.
Check out the post below as an example.
When people understand the value your brand brings them, they engage more.
5. Build Social Media Communities
It’s no longer enough to simply post regularly. You need to build an active online community that creates a sense of belonging.
Think of your social media channels as hubs, not just megaphones.
Businesses that focus on community-building experience direct benefits. Research from Hubspot shows that a quarter of brands see increased brand awareness, while 21% see higher engagement rates.
Simply put, the more you engage and the deeper those connections are, the more likely your audience is to return that interaction.
But what does this look like? How do you create communities rather than noticeboards?
- Start a Facebook group, Discord server, subreddit, or private forum.
- Encourage user-generated content campaigns to fuel discussion.
- If you serve different target customers, create sub-communities.
- Host Q&A sessions, live chats, and interactive posts.
Beaches of Normandy does this brilliantly.
It doesn’t just sell its tours or push its The Liberation of Paris newsletter on its social accounts. It turns its Facebook page into an interactive experience.
This gamified approach increases involvement and encourages users to explore further. As a result, the tour company sees more sales and newsletter subscriptions.
6. Leverage Data to Learn What Works
Don’t fly blind. Use social media analytics to understand what content works and what doesn’t.
Data-driven insights offer one of the most effective ways to improve visibility strategies. It shows you what your audience enjoys and how they want you to deliver it.
Sprout Social research indicates that 91% of marketers believe social media data enables them to better understand their customers
When you track click-through rates, conversion rates, and engagement rates, you can tweak your content strategy to better meet the needs of potential customers.
Here’s how to make the most of your data:
- Focus on the social networks that generate the highest engagement, rather than spreading your visibility efforts too thin.
- Identify audience trends with a social listening tool and create content that works with these trends.
- Use social media analytics tools to understand which content types perform best.
- Track shareable content and mimic these posts.
Wrap Up
High brand visibility isn’t a matter of luck with the algorithm.
It comes down to consistent, strategic content marketing efforts that connect with the right audience.
Remember, engagement fuels visibility. Focus on creating valuable content that builds a sense of community and shows your value.
Want more expert insights? Read more about how to market your business at USAWire.com.
Author Bio:
Ioana Wilkinson
Ioana is a business strategist and content writer for B2B tech and SaaS brands. She also helps aspiring entrepreneurs build remote businesses. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016. When she’s not writing, you can catch her snorkeling, exploring, or enjoying a café con leche in Barcelona!
