Journalist: Ahmad, the launch of your company “Seeux” is approaching. What can we expect at this stage?
Ahmad Badeh:
Indeed, we are on the verge of officially launching “Seeux.” We have made significant progress in our preparations and have nearly completed developing our brand. This brand is not just a logo; it’s a reflection of our philosophy and strategy aimed at redefining the concepts of organizing international events and exhibitions. We are working to create an exceptional experience that enriches the audience—whether investors or visitors—by delivering innovative content that reflects the deep relationship between economy and culture.
Journalist: Why did you choose Italy as the starting point for this project, which will take place in Riyadh?
Ahmad Badeh:
Choosing Italy was a strategic decision. Italy is a global hub in culture and economics, long endowed with small and medium industries. They form the bedrock of any sustainable economy.Her industrial infrastructure is one of the strongest in Europe. It is particularly abundant in sectors which are suited to local demand, such as design and fashion industries, food industries (cuisine) and engineering. In recent years, the relationship between Saudi Arabia and Italy has been developing rapidly.Saudi Arabia is opening itself to international investment under the Vision 2030 plan, and Italy is the best-suited partner in a number of ways: it has high-quality products and services for which there is demand in Saudi Arabia; its commitment to help Saudisation will greatly enhance that market’s capacity abreast of international standards; and some Italian firms, through their own investments on a local scale can provide relevant training directly in-tune with what prospective employees need for this new job market opening up by Vision 2030.
Journalist: How do you view the evolving relationship between Italy and Saudi Arabia?
Ahmad Badeh:
The relationship between the two countries has become a model of economic and cultural integration. Saudi Arabia, under the leadership of Crown Prince Mohammed bin Salman, is focusing on diversifying its economy and creating new investment opportunities. On the other hand, Italy sees the Saudi market as an opportunity to expand and contribute to major projects that enhance its economic growth.
At “Seeux,” we aim for our platform to be a bridge connecting the two countries, not just economically but culturally as well. The exhibitions we organize will serve as a showcase for Italian industries with a Saudi touch, enhancing cultural exchange and strengthening bilateral relations.
Journalist: How does your strategy reflect your vision for managing this project?
Ahmad Badeh:
We think effective management depends on strategic planning, thorough market analysis an optimal use of resources. Everything is based on our strategy of innovative, excellence, and durability. We analyze the economic and cultural statistics for both Saudi Arabia and Italy to guarantee that every one of our decisions comes from deep knowledge about these markets. Along with that, we also follow principles of good governance, ensuring both transparency and efficiency when managing projects. Another important tool in the toolbox is Key Performance Indicators (KPIs).
Journalist: What does choosing Riyadh as the launch city mean to you?
Ahmad Badeh:
Riyadh is not just the capital of the Kingdom; it is a vibrant economic and commercial hub. It embodies a blend of authenticity and modernity, making it the ideal environment to host a project as significant as “Seeux.” Our choice of Riyadh reflects our belief in Saudi Arabia’s ability to serve as a global business platform, thanks to its flexible economic policies and substantial support for both local and international investors.
Additionally, having the project in Riyadh enhances our position as a strategic hub for attracting investments and partnerships from all over the world, opening the door to further economic and cultural opportunities.
Journalist: Finally, what message would you like to send to investors and the audience interested in the project?
Ahmad Badeh:
My message to everyone is that “Seeux” is not just a company; it’s a vision aimed at creating a unique experience that combines economy, culture, and innovation. We are committed to delivering content that reflects the economic and cultural depth between Saudi Arabia and Italy, with a focus on providing added value to investors and enhancing the audience’s experience.
I invite everyone to anticipate our launch because we are confident that what we offer will make a real difference and reflect our commitment to excellence and creativity. We are here to be part of the significant transformation taking place in the Kingdom and to deliver an unforgettable experience to the world.
