Your talents in graphic design should always be a work in progress for you to strive toward improving. It is always possible to do better in any line of work. Still, given the rapid pace at which technology, methods, and approaches evolve, staying abreast of these advancements is essential to avoid falling behind the competition.
It’s not hard to get stuck in a rut when you work as a graphic designer, particularly if you become well-known for a particular design aesthetic or specialized field in which you excel. You may rapidly establish a distinct style, and as a result, your portfolio will start to seem more or less the same. The risk is that demand for that style will dry up at some point in the future, and you’ll be left with a portfolio that does not show a wide enough variety of work to win other clients. Although there are benefits to doing that if it’s a style that customers are looking for, trends tend to come and go, and there is a chance that demand for that style will dry up.
Therefore, what can you do to develop your graphic design talents and break free from the norm? It is not necessary to have a degree in graphic design to make stunning graphics. You only need to be familiar with some of the foundations of graphic design outlined by LuckyDesigns, a graphic designer, video editor, and social media influencer. This is going to be covered in the article that we are going to look at.
LuckyDesigns’ Fundamentals of Graphic Design
The Science of Color
According to LuckyDesigns, getting the color in your designs just right is one of the essential elements. Its functions include drawing attention, communicating a message, and, of course, contributing to beauty. The vast majority of the time, we don’t even give much thought to the hues that we take in; instead, we are quick to pass judgment on things and often determine very rapidly if something is desired, professional, reasonable, ugly, or even bizarre based just upon its color.
In addition, according to LuckyDesigns, the contrast between colors is the single most crucial aspect to take into consideration when employing color. The degree to which one hue is distinguishable from another is referred to as its contrast.
Images, as stated by LuckyDesigns, adapt themselves quite well to digital media; nonetheless, certain essential factors should be considered. To begin, he thinks that viewers are more receptive to photographs that include people. It contributes to forming an emotional connection since advertisements are directed at actual people, and your imagery should reflect that.
According to him, image quality is another highly significant factor to consider. When consumers think about making a purchase online, they want to be able to examine photographs of the goods that provide a lot of information about them. People often do not complete their purchases on e-commerce websites because the product images are not of good enough quality to assist them in making decisions.
What about the typography, often known as the typefaces that you use? When selecting a typeface for your image, LuckyDesigns recommends avoiding doing anything too radical of a departure from the norm. This is because readers anticipate seeing typefaces with which they are already acquainted, such as system fonts from a particular font family. A set of typefaces characterized by design styles generally shared is referred to as a font family.
In addition, LuckyDesigns recommends that you avoid adding text straight on a picture, particularly regarding site design. Instead, it would help if you collaborated with your web team to add responsive text and overlay it over the photo. Why? The issue with having text on a picture is that if the image is viewed on a mobile device, the reader may be challenging to read due to its tiny size.