The new ID verification and anti-money laundering solutions will verify potential sellers and buyers to prevent fraudulent activities on the auction platform
Kaunas, Lithuania (March 00, 2024) — iDenfy, a Lithuanian-based identity verification, compliance and fraud prevention solutions provider, is excited to announce their partnership with Ans Azura, an international online auction platform based in Bucharest, Romania, focused on art from Central and Eastern Europe and the Middle East. This collaboration marks an important step for the implementation of security measures in the online art sector.
As global digital platforms and online shopping have gained popularity over the years, the habit of users to make online purchases has grown as well. However, the rise in popularity is accompanied by an increase in online fraud attacks. Statista reports that in the US alone, online payment fraud increased by 7 billion dollars. Due to the anonymity provided by online platforms, illicit merchants can create fake accounts with false personal information, exploit legitimate payment channels, hide their transactions, and engage in prohibited financial activities.
This poses risks such as identity thefts and money laundering. Such actions not only jeopardize the safety of online platforms such as the Ans Azura digital platform but also pose threats to banks and the larger public. As a prominent online auction platform, Ans Azura required an identity verification solution that could perform robust checks efficiently, ensuring a straightforward process for its clients who are verifying their identities in order to gain access to the digital auction platform.
Due to the new partnership, iDenfy’s full-stack ID verification solution empowers Ans Azura to ensure that only authorized individuals participate in their online auctions. By prioritizing identification security, Ans Azura and iDenfy are reinforcing their commitment to providing a secure and globally recognizable platform for regional art.
Ans Azura is an online auction platform dedicated to both renowned and emerging artists, from Central and Eastern Europe and the Middle East. Ans Azura features fresh-to-market, museum-quality artworks, providing an opportunity to collectors to engage with art from these regions. Recognizing the critical importance of securing the transaction of valuable artworks, Ans Azura has established a partnership with iDenfy, a market-recognized leader in identity verification solutions.
It’s worth mentioning that iDenfy offers cutting-edge AI facial recognition, 3D Liveness Detection, and Authentication, meticulously checking every single user validation and ensuring that only legitimate transactions and authorized individuals participate in the online art ecosystem envisioned by Ans Azura.
Ans Azura firmly advocates for equality in the treatment of artists and is dedicated to contributing to the global reach of underrepresented niche artists from Central and Eastern Europe and the Middle East, considering that the collection of their works holds intrinsic and cultural value.
“This partnership aligns perfectly with our mission at Ans Azura – to support and elevate the art from the Middle East and Central and Eastern Europe. Ensuring the security of transactions on our platform is paramount, and iDenfy’s advanced ID verification solutions provide the robust framework we need,” stated Suzana Vasilescu, one of the co-founders of Ans Azura.
“We’re thrilled to collaborate with Ans Azura and support their mission of nurturing the appreciation and collection value of the art of the Middle East and Central and Eastern Europe artists. iDenfy’s identification solutions will contribute to a secure and transparent environment for all art enthusiasts and collectors alike,” said Domantas Ciulde, CEO of iDenfy.
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About iDenfy
iDenfy, a platform of identity verification services and fraud prevention tools, ensures AML, KYC, and KYB compliance for every company — from large-scale businesses to small organizations. The rapidly growing business was named the best Fintech Startup in 2020. Recently, iDenfy was featured in G2’s Winter 2023 report as the leading identity verification software. For more information and business inquiries, please visit www.idenfy.com