Imagine spending hours strategizing and personalizing your ad, only for it to end up with the wrong audience. Not only will that be a waste of your funds, but it will also greatly impact your ROI in the long run. This is why it’s important to carefully consider the various online advertising platforms before settling down on one.
As most marketers say, your advertising platform should be able to bridge the long gap between your business and the potential customers. But how exactly do you choose one? And what are the ones that are bound to give you the maximum return on investment? Let’s cover it all in this blog.
Intro to Online Advertising Platforms
If you’re new to web advertising, you’ve probably wondered how ads are delivered. How are these businesses able to target exactly the users actively looking for their service? How can you do the same? The answer lies within online advertising platforms.
Online advertising platforms are essentially tools that facilitate the creation, delivery, and management of ads. They can help you reach the audience you have in mind at the time that you deem best. Most of them work on a programmatic system of advertising that automates the entire process. You can advertise either on web pages that your target audience mostly visits, move across multiple social platforms, or use paid search to appear on top of the search results.
Can You Drive Maximum ROI From Ad Platforms?
Every marketer looks for a good return on investment. It’s the first thought they have while strategizing and what they analyze at the end of a campaign. Here’s how online advertising platforms can help you maximize your profits.
Spread Brand Awareness
One thing that advertisers focus on the most is spreading brand awareness. When people see your ads, they are most likely to remember your brand for future purposes. Online advertising helps with this by displaying your ads to as many relevant people as possible. Most of them work on the CPM (cost-per-mille) bidding model, which charges you for every 1000 impressions that your ad receives.
Work With Targeted Reach
The biggest boon of advertising platforms is their ability to reach a very targeted audience. You can run ads based on a wide range of demographics, locations, interests, and even the online behavior of your potential audience. This means that your ads will be displayed to only those people- increasing the chances of you getting qualified leads and engagement.
Increased Engagement
Targeted reach ensures one thing: increased chances of gaining engagement. When you approach users who are already looking for the service you offer, it’s safe to think that they will consider it. You will be among the brands fighting for their attention. And like we mentioned earlier, the more engagement you have, the better number of leads you get who you can eventually nurture down into paying customers.
Run Cost-Effective Campaigns
There’s one thing about online advertising platforms- they won’t let you overspend your budget if you clearly set your limits. You heard that right. Advertising platforms often give you the option to restrict how much of your funds go into bidding daily and monthly. Moreover, when you run advertising campaigns, you only pay for the audience most suited to your business.
Manage Analytics to Optimize
How would you know if your campaign was up to the mark? There can still be changes and opportunities that can drive a better ROI. This is where online advertising platforms come in with their detailed insights into analytics. You can fathom how your ads are performing and which elements are receiving better attention. You can use this information to your advantage and optimize your campaigns based on what has been bringing in the most impact.
Factors to Consider While Choosing An Advertising Platform
Between the wide range of online advertising platforms, how do you pick out the best ones? There are a few factors that you need to look out for.
Your Objectives
What do you wish to achieve through the campaigns? Your objectives should align with and complement your overall business circumstances. If your business is new, brand awareness is what you should be looking at. If you’re launching a sale, clicks and conversions should be your goal. And the ad network you choose should be able to work in the direction that you desire.
Targeting Options
The ad platform should be able to provide sufficient targeting options within your niche. Whether you want to focus on a customer’s demographics, the way they behave online, the place they are at, or their online interest, the platform should be able to provide you with that. Most advertising networks nowadays also provide the option to retarget, target based on context, or geotarget, making advertising more impactful for advertisers.
Ad Formats
Does the advertising platform offer sufficient ad formats that you can juggle with? Maybe you want to use banners now, but there’s also native advertising in your long-term plans. Or maybe video advertising faced a huge burst, and now you need to switch to that. The best platforms will present you with a variety of ad formats, encompassing and allowing you to switch between ad formats from campaign to campaign.
Size and Quality of Traffic
The advertising platform should have a mass reach among visitors who are actively interested in your services. The quality of traffic they possess determines how well your ad will be perceived and the number of conversions that you will get. Always pay attention to whether the size and quality of the traffic of an advertising platform match the target audience that you have in mind.
Reporting Structure
When it comes to the reporting structure, you should look at two things: accuracy and details. Accuracy ensures that your data is honest, making it a reliable source of information. Details ensure better optimization for future campaigns. Many online advertising platforms provide a detailed breakdown of clicks, impressions, conversions, and ad spending- making it easier for you to check elements that give the best results.
Your Budget
Your budget is probably the make-or-break factor when it comes to deciding on an online advertising platform. Many platforms are filled with big brands that make the most competitive bids, which will naturally make it harder for you to rank if you’re low on budget. What you can do is analyze your funds, think of how much you can afford to stretch it, and then find a platform that operates within this budget.
List of Top Online Advertising Platforms for Maximum ROI
1) Google Ads
When it comes to online advertising platforms, you know that Google Ads is unbeatable. With Google Ads, you can perform CPC advertising through search ads and display ads. The millions of searches being performed on Google every day serve as a great opportunity for brands to promote their services.
Highlights of the Platform:
- Customer Match that allows you to maintain first-party relationships and helps you reach people with related interests.
- Smart Bidding using Google’s AI that optimizes conversion and conversion value for each auction.
- Broad-Match Keywords to reach a wider number of people without having an extensive list of keywords.
- Keyword Planner to find research and explore different keyword terms for better-targeted campaigns.
- Experiments Page to test changes in your boid strategy or cad campaign.
- Ad Formats: Search Ads, Display Ads, Shopping Ads, Video Ads, App Ads.
2) 7Search PPC
7Search PPC has been making its mark as the leading Pay-Per-Click Ad Network that helps businesses thrive in the competitive market. Whether it’s receiving quality leads or generating highly convertible traffic, their tools work great in maximizing your ROI. It’s a great alternative to Google ads and perfect for those who want to escape competition and advertise without overdoing their budget.
Highlights of the Platform:
- Reach within 239+ Geolocations.
- High-quality ad space inventory from the best sites.
- Programmatic Advertising System that automates your campaigns and helps you find the best space within your budget.
- Three-layered security system to keep your data one hundred percent safe.
- Real-time performance monitoring to keep an eye on your campaigns and make quick adjustments.
- Analytics Dashboard for accurate and detailed statistics that ensures transparency.
- Anti AdBlock feature that offers increased exposure to relevant audiences.
- CPC, CPM, and CPA pricing models to improve goal-oriented campaigns.
- Ad Formats: Text Ads, Native Ads, Banner Ads, Popunder Ads, In-Page Push Ads, Video Ads.
3) Taboola
If your focus is set on native advertising, Taboola comes off as the most popular native ads platform. Not only is it the world’s largest discovery platform, but also serves 360 billion content recommendations through exclusive partnerships with top publishers. The ad network works on sponsored content, so you will have to create blog posts and articles to advertise.
Highlights of the Platform:
- Access to over 1 billion users who are yet to discover your blogs, articles, and more.
- Powerful insights and targeting options to reach the convertible audience.
- Support for all your campaign goals: lead generation, brand awareness, sales conversions, website traffic, and more.
- A 360-degree look at actionable data to check what’s working best and what can be improved.
4) Meta Ads
For social media advertising, there’s nothing better than Meta Ads. You can deliver ads across multiple platforms, including Facebook, Instagram, WhatsApp, and Messenger. Over time, Meta has developed plenty of tools and enhancements to assist in creating a comprehensive ad campaign.
Highlights of the Platform:
- Advanced ad creation tools that simplify the setup process and maximize ROI from your campaigns.
- Automated targeting tools to reach custom and lookalike audiences.
- AI-enabled solutions that generate personalized ads that your customers would prefer to see.
- Advanced performance tracking with detailed overviews of audience behavior.
- Ad Formats: Image Ads, Video Ads, Carousel Ads, Collection Ads.
5) Amazon Ads
If you’re an e-commerce business selling a product, Amazon ads can be one of the most effective online advertising platforms. Through sponsored ads, your products can appear on shopping results and on product detail pages. They also offer the feature of display ads that can appear on third-party websites such as Twitch and IMDb.
Highlights of the Platform:
- Sponsored solutions in the form of sponsored products, sponsored brands, sponsored display ads, and sponsored stores.
- Customizable budget to adjust your budget as needed.
- Quick execution that helps you reach the right audience in the right amount of time.
- Real-time performance measurement and optimization capabilities.
- Ad Formats: Video, Audio, Display, Out-of-Home, Device Ads.
Conclusion
As competition grows and expands, the need for various optimization and enhancement tools only increases. Online advertising platforms happen to have just that, if not more. By using them, you can run your ads on platforms where your audience spends the most time. You can fixate on them and focus on delivering personalized solutions.
Make sure that your advertising platform aligns with your goals, meets all your requirements, and doesn’t strain your budget.
