Many people dream of being entrepreneurs, owning a business, or running a successful side-hustle. However, statistics show that up to 90% of startup businesses and brands fail. So how can you become part of the 10% that is successful? Is it up to pure luck, or is there a strategy that the 10% follow? Throughout my 15+ years of experience in the personal branding world, I have found that there are specific keys that all of the most successful people followed. So here are the three steps you need to follow to beat the 90%:
1. Show Up
The first step is a very simple one: show up. Most people miss this. They dream and desire to grow, but they fail to show up. Not showing up often looks like creating your website, but then stopping at that, or making a few sales calls and then giving up on the rest.
2. Be Consistent
The second step is something that most people who do show up still miss. And that is being consistent. You can show up every couple of days and get a few phone calls done here and there when you feel like it, but if you don’t make a conscious effort to be consistent, when things get tough you will give up. It’s important to always show up and get into a steady routine.
3. Create Content and Build Character
The last step is the final step, which is to create content and build character. You can never go wrong with posting content on social media. You can fake having followers, but you cannot fake a consistent stream of content that stretches out over the years. Through your content, people will see that you are real, you’ve been in the game for a long time, and that your character is consistent. Through your posts, your personality will shine through and it will be clear that you are established and developed.
Brand owners that follow these steps most often become successful individuals, building long-lasting businesses and becoming an inspiration for others to do the same. It doesn’t just take one thing to reach your goals, but rather many small steps up. Most people cannot leap up onto the second story of a building, but rather take many small steps up the stairs up to the top, and it’s the same with business. It’s important to remember that when things don’t look good or we go through tough seasons that you need to keep taking those small steps forward. Show up, stay consistent, and let your character shine through your content.