Video: it might just be the most powerful tool in your marketing arsenal.
There are many different pieces in the modern marketing jigsaw puzzle, and no jigsaw is complete if any piece is missing. From website design and optimization to RCS and email marketing, search engine optimization, written website content, blogging, image optimisation, social media marketing, and much more, what your perfect marketing puzzle comprises will be unique.
Depending on your business, brand, industry, sector, niche, and audience, video marketing could pack a huge punch for your ROI.
Why are Video Production Services So Important to Marketing?
Video production services enable your business to professionally produce and publish original, stylish, sophisticated, and on-brand video content for use across an array of channels.
Video is unrivalled in terms of its reach and impact on audiences overall. It represents almost 80% of online traffic and, in terms of social media posts, videos deliver three times the engagement of text-based posts.
Statistically:
*More than 3.1 billion people worldwide watch videos online daily.
*The average person watches 2.5 hours of video every day.
*More than 50% of business websites use videos on their landing pages.
*The vast majority of today’s marketers use live streams and other video marketing approaches for lead generation, consumer awareness, and B2B marketing purposes.
Use Video Marketing To:
üIntroduce your brand
üIncrease brand awareness and recall
üGenerate new leads
üEncourage engagement
üBoost traffic to your website
üIncrease visitor time spent on your site
üEnhance understanding of your product or service
üDrive conversions
üDrive in-store visits
üReduce calls and messages for customer support
üIncrease customer satisfaction and loyalty
Video Marketing – What’s Trending Now?
There are numerous types of videos to be found online today. These includeeverything from music videos to explainers/tutorials; viral memes or humorous videos; live streams and webinars; product reviews; testimonials; influencer content; sporting highlights; Vlogs, and more!
Ideas for videos for your marketing purposes will be driven by your brand, niche, product or service, and audience. They could include:
- · Product announcement/showcase
- · TV/cinema advertisements
- · Social or Google Paid Ads
- · Product demonstrations
- · Behind-the-scenes sneak peek
- · Client/customer testimonials
- · Video Podcast
- · Vlogs
- · Livestreams
- · Training videos
- · Virtual event
- · Documentary
- · Webinar
- · Influencer videos
- · Shoppable social videos
- · Interactive Augmented Reality (AR) videos (e.g. virtually “try on” lipstick, furniture placement,)
Mobile Optimisation is enormously important across all types of marketing, especially website design and development. This also extends to videos.
Most web searches in 2024 are conducted using smartphones or tablets. Video producers and marketers need to understand the devices target audiences use to stream videos, otherwise, they won’t load or play properly – if this happens, the audience will move on remarkably quickly.
As well as optimizing for both Android and iOS smartphones, videos must be optimized to play properly and stream on an array of Tablets, Laptops, Desktop PCs, and even Smart TVs and Gaming Consoles.
Which Channels to Use?
In terms of online videos and video marketing,YouTube still has the biggest market share. You should also consider having video content embedded into your website and, depending on your audience, crafting videos for social media – especially Facebook and Instagram, LinkedIn Video for B2B marketing, and TikTok.
Oscars-inspired Cocktails Dreamed Up by AI(Opens in a new browser tab)
Creating and sharing videos as part of your marketing strategy has never been easier – you just need to partner with the right video production services provider!
Do some research and select a video production company near you that not only offers the distinct services you need, but who you “click” with from the outset. They will be willing and able to understand your brand and product, your audience, and your goals, and will have the insight, creativity, flair, and tools to bring your vision to life in the most engaging way.