TikTok has risen in popularity in recent years. More than 1.5 billion people used the platform in 2023. TikTok is a great source of entertainment, but it is also a platform that unleashes a tsunami of trends. If you open TikTok and scroll through the videos, you’ll see some of the most viral videos are related to food.
A challenge, #WhatIEatInADay, for instance, went viral on TikTok in 2022. Everyone showed what they ate in a day. This might seem harmless at first, but a study found that it can be damaging to the eating habits, mental health, and body image of young people. Plenty of food and diet videos on TikTok are misleading; they do more harm than good. This is where experts can help.
As a dietitian, you may want to take your practice online to make the most of the opportunity. Besides the commercial aspects, you can provide accurate information, debunk myths, and promote healthy eating habits.
That being said, we will share a few digital marketing strategies that can help you grow your practice and make a meaningful impact as a dietician.
1 Start a Nutrition Podcast
Podcasting is rising in popularity. In 2023, approximately 70 million people listened to podcasts. The figure is anticipated to climb even further, reaching more than 110 million listeners by 2029.
There is no better way to reach a wider pool of audience than podcasting. In your podcasts, you can talk about any area you’re passionate and knowledgeable about nutrition. That could be weight management, sports nutrition, or plant-based diets.
Take, for example, Kelly Leveque, a celebrity registered dietitian. In her podcast, Be Well By Kelly, she educates listeners on facts about nutrition and discusses the impact of different foods on blood sugar. Her mission is simple—simplify the science of nutrition so that listeners can practice mindful eating confidently.
Plan content before you launch your podcast. Outline your episodes in advance, focusing on topics that address common questions and interests of your target audience. You can include interviews with experts, client success stories, and practical tips.
Clear, professional-sounding audio is a must in podcasts. You don’t need a professional studio for that. A good microphone, headphones, and recording software will help you produce high-quality audio content.
2 Share Recipes on Your Blog
Home chefs search for good recipes online. Approximately 89% of respondents in Chicory’s survey reported using digital recipes. You can engage with your target audience by sharing recipes on your blog.
A survey conducted by Statista found that 21% of internet users between 18 and 29 years old and 26% between 30 and 49 years old read blogs in 2022. An estimated 17% of people between 50 and 64 years of age also read blogs. Even in the UK, 26% of children and young people read forums or blogs in 2022.
To start out, you need to have a website. Building one from scratch through coding is time-consuming and cost-intensive. Save your precious time and money by using AI-powered website builders. These tools can design one-of-a-kind, personalized websites in as little as five minutes—that’s a new one.
Website builders powered by AI generate a website based on the parameters you set. You can instruct the AI wizard of the website builder about the type of website you want, and it will design one based on that.
Choose a website builder carefully, though. Not all are created equal. As per Hocoos, when deciding on a website builder, you must consider factors like ease of use, plugins, color changes and font adjustments, and templates and designs.
Once your website is ready, take it live and start posting recipes. You can post easy, nourishing recipes and quick meal ideas on your blog. If you’re seeking inspiration, check out fantastic food. It’s a blog run by Anne Mauney, a registered dietitian, where she posts healthy and easy-to-make recipes.
5 Foods for National Nutrition Month Everyone Should Know(Opens in a new browser tab)
3 Write an eBook
You’ve got a wealth of knowledge about food and nutrition. Why not share that knowledge with your target audience through an ebook?
The number of users in the ebook segment is anticipated to increase by 92.9 million from 2024 to 2027, reaching 1.1 billion. You will generate valuable leads by publishing an ebook.
You can write an ebook on any topic you want. However, choosing a topic that addresses common challenges or interests will greatly benefit you. A few examples of this include meal planning, managing dietary restrictions, and sustainable eating habits.
Use a conversational yet professional tone when writing your ebook. Break down complex concepts into easy-to-understand language and keep sentences concise. Make use of design tools like Canva to create a visually appealing layout. Incorporate images, charts, and infographics to enhance readability.
Offer the ebook for free. You can ask your target audience’s email in exchange for the book. That will help you build a mailing list for your email marketing campaigns.
Tying it all together, these tips can help you enhance your online presence, attract new clients, and establish yourself as an expert in your field. Consider following them.
You can further grow your practice by hosting educational workshops, selling courses, and engaging with your target audience on social media. As more and more people achieve their nutrition and health goals, your reputation as a trusted authority will grow. Your practice will stand out in the competitive field of nutrition, which will ultimately improve your bottom line.
Discussion about this post