What problem does Mad Ritual solve?
Mad Ritual relief rubs and bath bombs are a natural alternative to taking ibuprofen for inflammation-related aches, pains, and discomforts. Mad Ritual topicals are powered by CBD, short for Cannabidiol, and is an oil derived from the Hemp plant that has been used for centuries to help relieve symptoms of everyday ailments. CBD helps relieve localized aches and pains by binding with cell receptors in muscle tissue, skin, and nerves. CBD has also been shown to help improve symptoms of skin conditions like psoriasis and eczema. Mad Ritual pairs CBD with rich butter, oils, and essential oils that help to penetrate all 3 layers of the skin and deliver the relieving properties of CBD directly to the area of soreness and discomfort. Relief rubs help with sore muscles and cramps, stiff joints, skin issues like eczema and bug bites, headaches, and more while Mad Ritual CBD Bath Bombs induce full-body relaxation.
Tell us about the founder. What is their background?
Amy Bragg Maddocks has an extensive background in making consumer products goods and services. She first became a business owner in 2006 and photographed portraits, weddings, and events while completing a degree at the University of North Texas with a year spent at the University of Washington while participating in a student exchange program. Over the years, Amy’s creative resume grew with professional roles in product development, branding, and marketing. In 2016, jumped headfirst into the world of full-time entrepreneurship and began exploring the cannabis industry. After hosting in-home cannabis parties for women, she quickly saw the opportunity CBD offered as a powerful ingredient and created and launched Mad Ritual in 2018.
How did they come up with the idea?
Starting with a single product, the Eucalyptus + Peppermint relief rub was launched at the end of a local 5k. Over the years we’ve educated and provided samples to so many individuals at events, and along the way, we’ve had so many conversations about how much being sore sucks and why people become sore in the first place. The relief rub formula has been tweaked and perfected over the years for optimal texture and performance. Not only do they work, but also smell wonderful too! Blends include Bergamot, Orange + Lime, Eucalyptus + Peppermint, Lavender + Frankincense, and Unscented for those who prefer no aromatherapy or want to use it on pets. Our lineup of award-winning topicals is available in Full and Extra Strengths as well as CBD bath bombs for full-body relief. Bath bombs were an obvious extension of the product line after customers continued to joke that they “wished they could bathe in Mad Ritual!”
How can this transform the world or our day-to-day lives?
Prescription pills and NSAIDs like ibuprofen come with a suite of side effects like dependency, high cost, ulcers, bleeding, or holes in the stomach or intestine so CBD has been a beacon of hope for those looking for a natural alternative. One study found that CBD reduces pain 30% more than traditional medications! Like ibuprofen, CBD targets inflammation and a lot of the pain and discomfort we feel on a daily basis is because by inflammation due to diet and lifestyle. Mad Ritual Relief Rubs make it easy to put it where it hurts and encourages self-massage, which helps with inflammation and body maintenance. Because the product is made with USDA-certified organic and vegan ingredients, it can be used by anybody with a body for multiple ailments and as often as relief is needed.
What do customers love most about the product?
We get a lot of face time with our customers because we meet them where they’re most sore like at the end of a half marathon, at the chiropractor’s office, or after a tough workout at the gym. Since the rub works pretty quickly and offers fast relief, it is hard to deny that Mad Ritual is effective in helping with soreness and discomfort. With hundreds of 5-star reviews collected over the past 4 years, we’re always learning new ways customers are using the rubs and often hear that we’re the only thing that works for them. Customers love Mad Ritual for its multiple uses, simple and organic ingredients, amazing smell, and reliable quality and performance, women-owned and USA-made.
Where can people get this product?
In addition to our online store at madritual.com, we work with other small businesses like gyms and wellness centers, chiropractors, physical therapists, and local pharmacies like Bartell Drugs here in the Pacific Northwest. We’re out in the Seattle community often so you can find us at races like the Seattle Marathon, teaming up with wellness leaders like Donuts+Downdog to host our own events, or joining other brands like Lagree Fitness for sweaty workouts followed by recovery.