Earth baby Innovation
What problem does Earth baby solve?
Although there are many natural baby care products, they fall short of moisturization and skin barrier protection. Earth Baby is different because it is the only advanced natural baby skincare line formulated to restore and maintain the skin’s natural properties via our Oleosphere Technology. The result is healthier, fully hydrated, and protected skin.
How can this transform the world or our day-to-day lives?
Mothers are wiser now, reading the ingredient list and comparing it to what is good and bad. They want to ensure that the baby care products they give their children are safe and natural; however, many of these safe and natural brands fall short of protecting the baby’s sensitive skin barrier. Earth Baby has a proprietary technology, Oleospheres, that helps with moisturization, restoration, and maintaining the natural properties of the baby’s skin.
Earth Baby donates 1% of all sales to incredible organizations that build a better tomorrow and impact our community by fostering opportunities for the next generation.
The Preface Project Foundation supports early childhood literacy. The Folded Flag Foundation provides educational scholarships and supports grants to the spouses and children of the United States military and government personnel who died due to hostile action or in an accident related to U.S. combat operations.
Florence Nacino Entrepreneur
What is the “Founder story”?
Florence Nacino learned at a young age that life was not fair. Born in the Philippines, she was orphaned by both parents at the tender age of 5. Growing up, reading became her escape from reality and allowed her to envision a successful life in the USA. After Florence graduated college, she came to America with her husband with only $100 in her pocket. She started working in a Chemistry laboratory. As the years went by, she became a founding member of two successful entrepreneurial manufacturing companies in Los Angeles serving the beauty and personal care industries. Later, she became the owner and CEO of a contract manufacturer of the drug and cosmetic products, which she successfully sold in 2021. She has over 40 years of formulating many health and beauty products sold globally in the private label, prestige, medical, spa, and salon market space.
How did you come up with the idea?
When Florence’s first grandchild was born, she decided she did not want him to use what was readily available. Being a formulator, she knew the ingredients in the baby care products and wanted to make something safe yet effective for him. She crafted Earth Baby exclusively for him, and as he grew, she decided to share her formula with the world.
Earth baby Reviews
What do customers love most about the product? What are they saying?
“I love it. My son has sensitive skin and eczema. We started using earth baby about a week, and I’m happy to say he hasn’t broken out, nor has it aggravated eczema. It smells terrific, and my son’s skin is so soft afterward it’s amazing.”
“I love this hand sanitizer it’s all natural and keeps my hands clean without making them dry. This is my second time buying this. I will be buying more for family and friends. I highly recommend it also because the smell is not too strong to take your breath away.”
“I love this Hand Sanitizer. You only need a small drop, which costs your hands, so you know you got in between your fingers. Plus, it leaves your hands silky smooth! Will continue to order this from NY!”
“I have no words to describe this product. My son’s hair was thin, big, and curly before using this conditioner, combing his hair after the shower was a struggle. Now I don’t even need to comb! No hair knots, the hair is extremely shiny and soft.”
“It suds up really well and smells so good. My son, who has sensitive skin and eczema, did not react to it, which is always great in my book.”
“I love this product! It’s the only zinc-based diaper cream that has ever made my daughter’s booty happy! Will continue buying as long as my kiddos are in diapers!”
“I absolutely love the calming spray. Every night before my twins go to bed, we spray it, and it calms them, and they are out like a light. I will be purchasing some more once it’s gone.”
Where can people get this product?
Earth Baby can be found on our website, Earthbabystore.com, and on Amazon.com.