How often have you heard someone say they didn’t know you have a law firm? Even hearing it once is probably too much. You want everyone to know your law firm exists and is taking on clients. Standing on the corner with a megaphone isn’t exactly effective. In fact, it may end up getting you arrested.
On the bright side, you’re bringing yourself as a client to your law firm. A more effective solution is to partner with a law firm SEO company but how in the world do you know which one to choose? Just like there are different types of law firms, the same applies to SEO service providers.
Key Factors to Consider When Choosing a Law Firm SEO Provider
We briefly noted that, just like law firms, specialties can vary with SEO providers. You want to go with a provider that understands the unique needs of a law firm. It’s a little different than what’s needed in a different industry. However, simply calling up every service provider and asking if they’re familiar with SEO for law firms probably isn’t going to get you great results. Along with asking that question, here’s a look at some other key factors to consider.
What’s the SEO Provider’s Track Record
Your clients probably check your track record before bringing your law firm on to represent them in court. You also check the track record of pretty much any professional you call to work on your home. After all, you probably don’t want to go with a roofing company with a track record of not finishing jobs. No one wants to deal with the headaches that come with an unfinished roof.
The same should apply to choosing an SEO services provider. Their track record is going to say a lot about their quality of work. The SEO service provider should be able to pull out case studies indicating they are perfectly capable of boosting their clients’ visibility online. This includes getting the law firm’s website to move up in the search engine rankings. If the SEO provider can’t produce proof, it’s time to move on to the next potential partner on your list.
Transparency is Key
You all but demand your clients be transparent. After all, it’s all but impossible to mount an effective case if your client is withholding information. The same concept applies to your law firm’s SEO partner. You want to keep your website’s performance up-to-date. You know, little things like whether the SEO company is increasing your law firm’s visibility or if you are still hanging on at the bottom of the search engine results.
Transparency doesn’t necessarily mean receiving daily updates. SEO is a long game and it can take anywhere from three to six months before you start noticing results. However, this doesn’t mean you want to be kept in the dark. A great SEO company will provide plenty of reports and be completely open about their strategies.
Does the Client Come First
This may seem like something all SEO providers automatically do. Unfortunately, it’s not always the case. Sometimes, the client isn’t the priority of an SEO company. Sure, this approach probably isn’t great for their business, but it still pops up.
Along with ensuring you’re a priority, don’t forget to find out if this includes your law firm’s needs. Even if you’re not an SEO expert, you probably still have a general idea of what you want to accomplish. The SEO company should listen to your goals, understand your audience, and have a good idea of what makes your law firm stand out from the competition. If you feel like your needs are being ignored, it’s probably not the right SEO provider.
Respect All Deadlines
Your law firm is probably going to have some deadlines. You don’t want your website optimization project to take several years. Along with your deadlines, there are a couple of others you’ll want to watch. Do you know of Google rewards websites that meet deadlines, like regularly publishing fresh content? The search engine giant even has a handy website dedicated to search engine optimization.
While the website isn’t going to turn you into an SEO expert, this is why you need professionals; it does give you an idea of what the search engine looks for in a website. This includes deadlines for publishing content.
Pays Attention to Website Data
A big part of SEO is shifting through all of the data. Every time you make a change to your law firm’s website, such as publishing content, new data is generated. Just like businesses tend to depend on data to help them make smart decisions, the same concept applies to SEO. The data can indicate where there may be a potential problem or when everything is working out perfectly.
Since SEO is constantly changing, the data indicates when it’s time for the service provider to up their strategy.
Types of Services Offered
Just because a company provides SEO services doesn’t mean they’ve got your law firm covered. Just like there are different types of personal injury law, the same also applies to SEO. This isn’t a one-size-fits-all kind of marketing strategy. Some of the SEO services your law firm probably needs typically include:
- Keyword research
- Link building
- Generating engaging and authoritative content
- Local and on-page SEO
- Landing page conversions
These are only a few examples of the types of SEO services your law firm may need. During your consultation with the SEO company, find out if they offer the services your law firm needs to move up on the search engine results page.
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Get Your Law Firm Noticed with SEO
When people are surprised to learn you have a law firm it’s probably time to invest in SEO. This means you need a service provider, and you don’t want to go with just anyone. Look for an SEO company that is familiar with law firms. You also want the service provider to be transparent and respect your law firm’s needs.
