Alex Faiers stands at the helm of Addictivity, a digital marketing agency he founded over 25 years ago, specializing in serving the recruitment industry. Under his guidance, Addictivity has flourished and become a pivotal player in its niche, marking its territory with significant achievements, including the recent acquisition of Recsites. This move solidified its stance in the market and expanded its influence.
From its inception, Addictivity was poised for greatness. Faiers’ clear vision—to create a digital marketing agency that exceeded the needs of recruitment agencies looking to enhance their digital presence—has defined the agency’s path. Over the years, Addictivity has carved out a niche for itself, focusing solely on this segment and mastering the art of tailored digital marketing strategies that resonate with the unique demands of the recruitment sector.
The road to success has not been without its challenges. Among the most recent and significant hurdles was the acquisition of Recsites in October last year. This strategic move brought with it the daunting task of integrating 200 new customers and managing the transition of ownership—a feat that tested the agency’s resilience and adaptability. Faiers credits much of their success in navigating these waters to the insights gained from working with a business mentor who specializes in digital agencies. This guidance has been instrumental in shaping strategic decisions that drive growth and stability.
Faiers believes in setting lofty goals and embracing ambitious aspirations. The acquisition of Recsites was a milestone that Faiers hadn’t initially anticipated but represents a testament to setting high benchmarks and achieving them. This strategic expansion has allowed Addictivity to deepen its engagement with the recruitment sector, providing services that span from startups to scale-ups and enterprise-level companies. The integration has not only expanded their reach but has also enriched their understanding and service capacity within the industry.
Aside from his duties as the Founding Director of Addictivity, Faiers finds joy and fulfillment in his role as a business coach and mentor to other digital agencies. This work allows him to give back to the community by helping other businesses find their footing and flourish in the competitive digital landscape. His experience and success in running a specialized agency place him in an ideal position to guide newcomers and established entities alike.
Looking forward, Faiers sees a bright future for Addictivity, with plans to continue growing through acquisitions and further cementing their authority in the recruitment industry. The successful integration of Recsites has set a precedent for future expansions, promising exciting developments on the horizon.
iDenfy unites with UpStack to secure the recruitment platform(Opens in a new browser tab)
For those interested in the intersection of digital marketing and recruitment, Alex Faiers’ journey with Addictivity offers a rich source of inspiration and a proven blueprint for success. You can follow their progress and learn more about their services through the Addictivity and Recsites websites.
In summary, Alex Faiers is not just the founder of a successful digital marketing agency; he is a visionary who has transformed his expertise into a robust business that continuously evolves and adapts. His story is a compelling reminder of the power of strategic planning, the importance of mentorship, and the potential of digital marketing to make a significant impact in specialized sectors.
Discussion about this post