Modern commerce is inseparable from the Internet. Most transactions are concluded online after the buyer has studied the goods on the site and communicated with the manager. Therefore, online store owners must take care of the comfort of consumers. They must take into account the needs of users to make interaction with the store simpler and more convenient.
Most modern consumers use mobile devices to search for products. Such people will not look at a catalog that is not adapted for a smartphone. This has been repeatedly stated by developers from the Magento development agency. Experts urge owners of online stores on Magento to create mobile applications to work with the target audience.
A quality app attracts new users with a user-friendly interface, simple authorization through the main account, biometric calculations and notifications about important events. It does not allow the buyer to forget about the store.
Main goals of the developer
Creating an application for a Magento website is no different from developing for another platform. Specialists need to work on the visual and software part of the project. As a result, the developer must achieve the following goals:
- Synchronize the website and mobile app. Synchronization should affect all important data: information about users, orders, products, prices, services.
- Develop a user interface. A specialist should design a design that will be convenient and understandable for any visitor.
- Integrate the notification sending function. Users will be interested in receiving notifications about the status of an order, the appearance of new products or the start of promotions. Notifications in the application motivate even those people who have forgotten about your store to take targeted actions.
If you have a new project with a small client base, you don’t have to develop applications for Android and iOS right away. Look at the statistics to see what devices most visitors use, and work on one of the options first. You can also create a mobile version of the site if you have a limited budget.
Criteria for a quality app
A new app needs to be thoroughly tested before being made publicly available. Your project should:
- Work and display correctly on any device. For example, a mobile version for Android does not necessarily have to function normally on all smartphones with this operating system.
- Quickly load the necessary information. Many visitors are not ready to wait even a few seconds for the page to load. They are irritated by any delays.
- Be clear and convenient. The buyer should not have difficulty finding the desired category, filters or basket.
It is impossible to bring a project to perfection without development experience. It is even more difficult to do it alone. Online stores are worked on by groups of specialists, among whom there is always a designer, programmer, optimizer and tester. If you do not have all the listed professions and do not have much time to master them, it is better to turn to professionals. They will develop a turnkey application.
