If you are looking for a marketing partner with the experience and expertise to help your business get found online, Rogue Wave Marketing may be just what you’re looking for. Based out of Wisconsin and female-owned, Rogue Wave is a one-stop-shop solution for web design and development, local search (SEO), and marketing coaching. Rogue Wave’s mission is to “go against the current” status quo marketing strategies, taking inspiration from their stable clients and unleashing it onto the world.
Founder and CEO Sarah Feldmann believes everyone has a story to tell — they may not know the best way to get their story heard. A four-time national award-winning marketer, Feldmann brings years of experience and success to the table, leading to real, measurable results for her clients, including everyone from manufacturers to creatives.
Award-winning and goal-orientated
Based out of Wisconsin, Rogue Wave has been helping small- to medium-sized businesses leverage their creative ideas and meet far-reaching business goals since 2017. Since opening their doors, they have been racking up awards, including a Young Entrepreneur of the Year Award in 2021, Best Digital Media Company of the Year in 2021, and Female Entrepreneur of the Year in 2020 for Feldmann.
Outside of Rogue Wave, Feldmann has been blazing a trail for female business owners in the Milwaukee metro area. She regularly conducts speaking engagements about business ownership, marketing, and business development.
Feldmann also leads the Greater Milwaukee Young Professionals group, acting as a mentor and leader to other business-minded people in her area. Feldmann and her team are active members of their community, participating in fundraisers and Chamber of Commerce events — all efforts that make their name known in the community and allow them to give back.
A new kind of company
The atmosphere at Rogue Wave is young, spirited, and embraces a modern workplace vibe. They offer a hybrid in-person/remote working environment for their employees, tapping into the younger generation’s desire for a healthy work/life balance. The work culture at Rogue Wave is dedicated yet relaxed when it needs to be. The team works hard for clients and comes with years of experience and expertise in the industry, but do not shy away from grabbing a noon cocktail together if the mood strikes.
The future is female
Women have been working on breaking the proverbial glass ceiling for decades, but strides still remain in marketing. While 40% of all US businesses are female-owned, less than 1% of marketing agencies are owned by women.
Women bring a different perspective to marketing, unique insights into consumer behavior, and a different take on running a successful agency. When women strike out on their own and pave their own employment path, they can separate themselves from the wage disparity that continues to plague women in traditional 9-to-5 roles. Entrepreneurs’ opportunities for success can be limitless, and those unlimited options draw people like Sarah Feldmann to business ownership.
A different approach to marketing
The marketing space can be competitive, and Feldmann and her staff are building Rogue Wave to break the mold. The agency takes each client as an individual with unique needs, different from their competitors, and worthy of individualized treatment. With each client, Rogue Wave starts with an assessment to glean exactly what the client may need or want from their relationship with the agency.
Feldmann and her staff then align their ideas with the client’s goals. They look at what sets the client apart, what makes them different, and shine a big spotlight on those differences, amplifying their voices and getting them seen by those that matter. Their approach is layered and includes the following:
Marketing Coaching
This one-on-one coaching helps clients build a customized marketing plan with actionable steps, measurable returns, and accountability. Feldmann has already solidified her reputation as a marketing coach to watch and has delivered proven results for her client base.
Blogging and SEO
No business owner is great at every aspect of owning a business and marketing it. Blogging can be a massive hurdle for many business owners, and SEO can be a downright mystery to many others. Rogue Wave applies its blogging and SEO expertise to help its clients attract their target market through custom posts and leveraged keywords.
Web design and development
It has been said that the website is a business’s handshake to the world — an initial impression that can make or break a marketing plan. If a website is hard to navigate or not a great customer experience, it could translate to lost revenue for the company. Rogue Wave helps customers with copy, content, and design to give clients a strong first impression.
Artificial intelligence(AI) 101 for Entrepreneurs(Opens in a new browser tab)
Rogue Wave is swimming against the current in the Milwaukee and Oshkosh areas. With the strong leadership of marketing maven Sarah Feldmann at the helm, the future looks bright for this modern marketing company.