In the fast-paced world of commercial real estate, staying ahead of the curve is crucial for success. And that’s exactly what Steven Silverman, Senior Vice President of Friedman Real Estate, has been doing since joining the firm in 2016. With a passion for innovation and a commitment to personalized client attention, Steven Silverman has taken his practice to new heights, making him one of the top-ranked auction and investment sales brokers in the United States.
But what sets Silverman and Friedman overall apart from its competitors? According to Silverman, it’s their ability to adapt and evolve with the changing times. “We saw the potential of digital strategies early on and knew that it would be a game-changer in the industry,” he says. And he was right. With the rise of technology, the traditional methods of buying and selling commercial real estate have been revolutionized, and Friedman has been at the forefront of this transformation.
One of the key areas where Silverman has seen success is in the use of online auctions for commercial real estate sales. While traditional methods involve a lengthy and often complicated process of negotiations and paperwork, auctions offer a more streamlined and efficient approach. “With auctions, we are able to reach a wider pool of potential buyers and close deals quickly,” explains Silverman. “It’s a win-win situation for both the seller and the buyer.”
But like any other innovation, online auctions also have their own set of challenges. “The biggest disadvantage is the lack of face-to-face interaction,” says Silverman. “In traditional sales, we are able to build a personal relationship with the clients, understand their needs, and tailor our services accordingly. With online auctions, it’s more transactional and less personal.” However, Silverman and his team have found ways to bridge this gap by utilizing technology to provide personalized services and maintain strong relationships with their clients.
Another advantage of online auctions is the transparency it offers. With all the information about the property and bidding process available online, there is a level playing field for all potential buyers. This not only ensures fair competition but also eliminates the risk of any hidden surprises for the parties involved.
Friedman’s success in the digital sphere is owed to its holistic approach to commercial real estate solutions. Apart from online auctions, the company delivers a comprehensive array of commercial brokerage services, encompassing construction/development, tenant representation, investment brokerage, facilities planning, and beyond. Additionally, Friedman Management Company oversees an extensive portfolio exceeding 140 facilities, covering an impressive 16 million square feet of commercial space and caring for over 10,000 multi-family properties across Michigan, Ohio, Indiana, and Florida.
To sum up, with Silverman’s passion for closing deals and staying ahead of the curve, the company is set to continue its success in the years to come.
