Many brands today feel stuck in a constant battle.
A fragmented identity, dwindling customer loyalty, and marketing efforts miss the mark, leaving long-term growth out of reach.
Without a clear, unified strategy that speaks to your customers’ evolving needs, your brand risks being lost in the shuffle of a crowded marketplace.
You’ve probably wondered:
Why aren’t my marketing campaigns getting the results I expected?
Why is my audience disengaging despite multiple touchpoints?
Why does my messaging seem to disappear in a sea of competition?
Why is customer retention dropping, even as I increase my ad spend?
If these sound familiar, it’s not necessarily your product to blame — it’s about how you’re connecting with your customers.
Enter Mariam Shaikh—a seasoned Global Brand Strategist who’s been solving this exact puzzle for over a decade.
With a track record of turning brands around by combining data-driven insights with a deep understanding of consumer behavior, Mariam is here to help your brand break through the noise and become a leader in its field.
Driving Innovation for Iconic U.S. Brands at Interbrand
Mariam’s career path has been anything but conventional.
She’s worked at the forefront of brand transformation, helping reshape some of the most well-known American companies during her time at Interbrand. Her approach is all about striking a balance. Respecting a brand’s history while positioning it for future success.
What sets Mariam apart is her unique perspective. Growing up in Dubai and studying at Tufts University, she developed a one-of-a-kind understanding of global consumer behavior.
Her international background allows her to bring a global mindset to American marketing, making her an expert at connecting brands with diverse U.S. audiences. Mariam’s work on the Best Global Brands Index is a key example of her ability to shape brand perceptions on a global scale. She evaluated over 100,000 data points to help define how iconic brands were ranked and viewed worldwide.
Revolutionizing DTC Strategies for Today’s Digital Consumer
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DTC (direct-to-consumer) strategies are essential for growth in today’s digital-first world.
Mariam has been instrumental in helping American brands like Zenni redefine their digital strategies. She helped Zenni sharpen its brand positioning through innovative campaigns, driving deeper engagement and delivering real results.
Her ability to analyze data and implement targeted strategies allowed Zenni to connect with its customers in a more meaningful way—ultimately boosting its market presence.
Mariam’s work shows that understanding the nuances of digital behavior can turn a good brand into a market leader, driving growth without losing touch with the consumer’s evolving needs.
Mariam also led a pre-launch campaign for Kulfi Beauty, a U.S.-based beauty startup.
By tapping into the power of TikTok, she created a viral moment that captured the attention of Gen-Z—an audience notoriously hard to engage. This campaign not only built momentum but also solidified Kulfi’s place in the market.
Mariam’s knowledge of digital platforms and American youth culture is unmatched, positioning her as a go-to strategist for navigating the digital landscape.
By embracing cutting-edge trends and driving genuine consumer interactions, she’s helping brands navigate the shifting digital world without losing their authenticity.
Merging Sustainability with Consumer Connection
As more consumers demand sustainable practices from the brands they support, Mariam has become a leader in helping companies integrate eco-conscious messaging into their strategies.
Her work with Green Seal, a U.S.-based sustainability certification organization, completely transformed the brand’s image. Through a complete rebrand, she repositioned Green Seal as a credible and trusted partner for companies seeking eco-friendly certifications.
This rebrand not only elevated Green Seal’s visibility but also generated new partnership opportunities for the certification giant, proving that sustainability isn’t just a trend—it’s a consumer expectation. More importantly, Mariam helped brands see sustainability as an opportunity, not a burden.
By making sustainability accessible and relevant to everyday consumers, she showed that it’s possible to drive meaningful engagement and positive environmental impact. This mindset shift helps brands resonate with today’s eco-conscious consumers while building long-term trust.
Mariam’s approach to sustainability is proof that it’s not about niche marketing anymore. It’s about connecting with today’s consumer, who values responsibility as much as the product. In a world increasingly concerned with environmental impact, Mariam has taken charge of turning eco-friendly actions into brand assets.
Building the Next Generation of Brands
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Mariam’s background, with a B.A. in International Relations and Psychology from Tufts University, has been a tremendous asset in her work.
Her deep understanding of the psychological drivers behind consumer behavior—and how those drivers vary across cultures—has shaped her success. Her multicultural upbringing in Dubai, combined with her academic background, has allowed her to create tailored marketing strategies for diverse American audiences.
These strategies have helped brands connect with new consumers, driving over $250K in business growth for clients who were struggling to resonate with multicultural groups. Her approach centers on the psychology of engagement: crafting experiences that resonate emotionally and intellectually with consumers.Â
By tapping into a brand’s core values and aligning them with diverse cultural narratives, she’s helped businesses scale in ways that feel organic, authentic, and impactful.
Mariam’s insights into cultural dynamics allow her to forecast trends others miss, helping brands stay ahead of the curve. In a fast-changing marketplace, she’s setting the stage for the next generation of brand-building—one rooted in diversity, data, and deep consumer understanding.
Setting the Standard for Sustainable Investment and Innovation(Opens in a new browser tab)
What’s next?
Mariam’s journey is far from over.
With a deep understanding of how branding works in the digital age and the psychological factors that drive consumer decisions, she’s poised to continue shaping the future of American brands.
She is already a thought leader in brand strategy, and her goal is clear: build brands that don’t just sell—they create conversations, shift culture, and make a lasting impact.
In a crowded marketplace, Mariam Shaikh’s combination of data, creativity, and cultural insight is a winning formula for American brands ready to rise above the noise and build lasting, genuine connections with their audiences.
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