Similar to the fierce competition in countless aspects of daily life, the retail world is undergoing a massive contest, and we all are the silent EYE-WITNESSES! Even a small item might have a daunting tale behind it!
Residing on the aisles of supermarkets, there lies a tale of constant battle between cereal brands. Each vying hard to grab the top spot in the market and win an instant attention of the passerby. This is the story of the efforts that begin even before placing cereal boxes on the shelf, and continue till they get served!
Custom cereal boxes are the vivid contenders that are a collaborative effort of mindful graphic designers, packaging, and marketing experts that brainstorm creative ideas while considering impactful factors like demographics, color psychology, and the age of the target audience.
The battle for winning attention starts at the very first second these custom printed boxes are placed on the shelf. Here, we are going to delve deep into 3 secret factors that make it to the win-win game for any cereal brand and help them take the direct route from the shelf to the table.
SECRET # 1: DESIGN IS THE HEART OF CEREAL PACKAGING BOXES
Oxygen and water are two essentials of life, and we can’t imagine life without them. Isn’t it so? The same is the value of DESIGN for custom printed packaging boxes, and no brand can dare to neglect that. When overlooked or taken for granted, it can make brands suffer from dangling market rankings as well as lose the eyes of customers.
Design is the core element that all cereal brands must focus on if they want to be the foremost choice of customers. Designing requires a few attributes into consideration, such as the type of cereals, as well as the interest of the target audience.
For instance, if the relevant brand offers organic cereals, it should emphasize more earthly tones and minimal designs, to better portray the message of nature and simplicity. If designed specifically for children, the design must include bright and fun colors, as well as playful characters that instantly pique their interest.
SECRET #2: BE GENEROUS IN MATERIAL SELECTION
There is no point in saving money on the thing that guarantees you success. Yes, we are talking about the material choice! This is one of the most impacting decisions you can ever make as a brand owner, so make sure you don’t miss the opportunity.
Quality material means robust and top-quality packaging, that is the straight way to success! Before, brands used to mostly opt for cardboard material due to its flexibility and durability. However, with the recent shift of customers and brands towards more environmental safety, brands now use more efficient and sustainable material choices that emphasize the use of recycled materials to conserve the beautiful mother planet.
SECRET #3: HAPPY CUSTOMERS, HAPPY BRANDS!
The key to achieving market distinction is happy customers. Though “expectation is the root of all heartache”, this saying doesn’t fit much on brands as when they cater well to customers’ expectations, they are guaranteed to be rewarded with even more: market triumph, customers’ loyalty, improved brand identity, and much more!
Cereal brands that follow a customer-centric approach and focus on the key-concerns of customers are likely to win their hearts. The real thing that decides how the customer is going to behave is the unboxing experience.
Once these cereal boxes make their way to the customer’s hands and home, this experience becomes crucial to determine their relation with the brand. This can MAKE OR BREAK any brand’s sales! If they like their overall smooth experience, this can solidify the brand identity and they can become the FOREVER customers!
What adds to the elevated customer experience?
If you haven’t focused yet on crafting custom cereal boxes that are tailored to customer experiences, the right time to do that is NOW.
By collaborating with other brands and offering a joint deal, brands can excite customers. With thematic/festive custom printed boxes, or limited-edition boxes, they can invoke curiosity in customers, urging them to try out what’s inside the box.
Addressing all the nutritional narratives of the cereal can result in informative experiences. So, the customers would know beforehand what they are consuming, and how healthy it is for their bodies.
Storytelling, adding games/riddles/puzzles or interesting visuals can further hone customer experiences and foster a memorable brand interaction.
The ongoing innovation in custom printed boxes is unstoppable, and brands are striving hard to keep themselves updated with these trends. The digital and technical growth has paved the way for the inclusion of several features such as QR codes that have made the brand experience even more interactive, bridging the much-needed gap between the brands and the customers.
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A Happy End to the Breakfast Saga with Custom Printed Cereal Boxes
Custom cereal boxes are more than just a box, and it requires a collaborative effort to craft them in a compelling way. No brand deserves to be outlooked if they have paid much attention to crafting a quality product, and the only thing that’s keeping them away from success is the fact that they haven’t yet invested in cereal packaging boxes.
This tale comes to a happy end with the right packaging providers that craft these small masterpieces of art and creativity while focusing on nature preservation and brand marketing. The right cereal boxes are the ones that act as a silent salesman and a creative canvas for your brand, making its clear way to the customers’ tables as well as hearts. Happy munching!