Fueling Crypto Growth With Rewards-Based E-commerce Platforms

Rewards Bunny, an e-commerce platform that gives its members access to top brands, is not unusual for offering rewards to its shoppers. Reward programs abound in the world of e-commerce. Everyone from Starbucks to Nike to Expedia have programs that honor members for their loyalty by rewarding them with deals on everything from coffee to shoes to flights.

What is unusual about Rewards Bunny is the reward that it offers. Rewards Bunny is a cashback platform that allows its shoppers to get paid in cryptocurrency. And its business model promises to not only honor its members, but also to bring the benefits of cryptocurrency to a new segment of the economy.

Crypto continues to evolve as the market continues to grow

Clearly, confidence in cryptocurrency has grown considerably since the introduction of Bitcoin, the first decentralized cryptocurrency, in 2009. Recent reports place the value of the cryptocurrency market at $1.6 billion and project that it will reach $2.2 billion by 2026. Frustration with the lack of efficiency and transparency in financial payment systems is one factor that is cited as driving growth in cryptocurrency development, as is its potential to provide a stable remittance system for developing countries.

A recent survey shows that one in ten people in the US currently invests in cryptocurrency, with investors citing a confidence in potential for long term growth as one reason they have added it to their portfolios. Ongoing discussions about US regulation of cryptocurrencies promise to engender even more confidence in the market, provided controls are able to strike a balance that increases security while not discouraging innovation and expansion.

ETFs make crypto more accessible

To this point, the simple mechanics of investing in cryptocurrency have made it a challenging endeavor. Navigating the technology that serves as the gateway to the market and sorting through the  ever-growing sea of cryptocurrency options makes the process intimidating to many.

The recent introduction of cryptocurrency exchange-traded funds (ETFs) promises to bring cryptocurrency further into the realm of mainstream investing by making it as easy to invest in Bitcoin as it is to buy any traded stock. While experts believe that more cryptocurrency ETFs will be available in the future, the timetable is difficult to predict due to uncertainty about how regulations will address the industry.

Seeing crypto as the future of cash

Since its introduction 12 years ago, cryptocurrency has been heralded as the future of money. Its ability to facilitate secure exchange without a bank, including exchange across national borders, holds the potential to solve a host of issues faced by the unbanked and banked alike.

While the adoption of cryptocurrencies for everyday transitions has been moving at a cautious pace due to concerns about fraud and volatility, there are a number of large corporations that are already accepting crypto, including Paypal, Microsoft, Starbucks, Home Depot, Whole Foods, Etsy, and AT&T. Smaller businesses are taking to it as well, with some surveys showing more than 35 percent of small and mid-sized businesses in the US already accepting Bitcoin.

Connecting with crypto whenever you shop

Visit Rewards Bunny and you will not only have the opportunity to connect with more than 1,000 popular brands, including top travel, gaming, entertainment, and fashion brands, but you will also be able to leverage your shopping to either begin or expand your involvement with cryptocurrency. For those who have been on the outside looking in at the crypto economy, a platform like Rewards Bunny provides an easy entry point.

“Crypto cashbacks represent the missing link between cryptocurrencies and e-commerce,” says Jacky Goh, CEO of Rewards Bunny. “Platforms like Rewards Bunny democratize cashback, using blockchain technology to bring innovative incentives into the retail experience.”

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