The motto and business mantra that has led Geoff Brainbridge’s successful career as a businessman and entrepreneur is here to inspire the new generation of entrepreneurs: ‘Get Sh*t Done’. The business mantra of Geoff Bainbridge oozes familiarity, while evading even the most intelligent and talented would-be entrepreneurs. “Get Sh*t Done!” proclaims Bainbridge, a serial entrepreneur and transformative leader who co-founded his first company Studio Ongarato at just 21 years-old. The award-winning and internationally recognized Australian design studio was atop the industry – Bainbridge is actively-involved to this day – and nothing worth doing is worth abandoning under his visionary approach to business, brand, and culture.
Bainbridge’s forward-thinking mentality is symbolic of his CV, showcasing the business acumen recognizing the leader as one of the savviest consumer-and-design-focused entrepreneurs in Australia. Scratching the surface of achievement and accolade, one will notice 10-year tenure at Foster’s Group, where he ultimately became Head of Business Development & Strategy for Carlton United Breweries and Continental Spirits. As Managing Director of Asia Pacific for Oakley, among the most prominent eyewear brands in the Western world, Bainbridge has demonstrative his adaptive approach to business and people.
The creative side of business falls short. Sustaining a mentality such as “Get Sh*t Done” projects a task-oriented approach, where the people-centered values step aside to ensure the work comes first. Samantha Wills, creative genius in the jewelry space and author of a best-selling memoir on business and creativity had this to say of Bainbridge:
“As a creative person, it is incredibly rare to find a businessperson who understands and ultimately respects the creative side of the business.”
Numbers and quantitative methods are not creative. People are creative. Wills knows people, where her disheartening message to her Instagram following symbolized the end of her business relationship with Bainbridge, but a deeper analysis of Geoff Brainbridge’s capacity to get [things] done all while remaining loyal to the people who get them done for him, and for his brand.
“Geoff’s approach is uniquely powerful. [He has] an incredible understanding of business, strategy, implementation and management but also an uncompromised respect & knowledge of marketing, digital and creative.” – Samantha Wills on Bainbridge
Business is successful when the businessperson has a passion for people, branding, and innovation. Wills and Bainbridge share this mentality, bringing it with them to their space and sharing the innovative approach with the people who get their sh*t done. Geoff Bainbridge has carved out a leadership style that is his own, one that would puzzle business theorists as he coordinates and masterfully combines the transformational techniques with transactional values, sustained by his motto that carries him forward as a leader, entrepreneur, and value-oriented mentor to those finding their footing in an unrelenting space. Bainbridge has made the mantra his own, bringing it to a new level of business excellence through those who share his vision, are committed to his approach, and are willing to take the risks to improve performance and better their own practice.
Bainbridge’s passion for business started in his youth. It grew in his young adulthood. The passion peaked in his current environment. The future of “getting sh*t done” has changed forever, looking to the person and not the product.