There’s three things Stoddard marketing agency promises: reliability, positive culture, and bottom-line focus. “We know how to make businesses grow through franchising,” says Jesse Stoddard, the fractional Chief Marketing Officer and Founder of Stoddard Agency. This can be done through the six pillars of franchise marketing: advertising, direct mail, sales, promotions, public relations, and internet & technology.
Stoddard is a full-service strategy consulting and marketing agency that helps bring home service companies into the future. “When the mass exodus from traditional marketing happened years ago, everyone thought the old ways were dead,” Stoddard says. “However, the loss of personal touch proved that the old ways still worked for franchisors and franchisees alike, causing a backlash in the industry. The real solution,” he says, “lies in a comprehensive approach to combining offline and online media.”
Tech Beginnings
Stoddard served as CMO of the No. 1 crawl space and attic remediation company in the Pacific Northwest in 2017, helping the company grow from $13.8 million to $17.8 million in one year. By the end of the year, he set up shop with his own agency, establishing Stoddard to help clients significantly increase revenue, profits, and customer lifetime value, while also lowering customer acquisition costs.
“There is so much that I love about this industry — with the right marketing, you can lead the market, even if you’re smaller,” Stoddard says. In establishing stellar marketing, he has been able to improve the general wellbeing of clients’ businesses to free up owners and entrepreneurs to enjoy time on their own terms.
No “One Size Fits All”
“Successfully marketing your franchise is not a ‘one size fits all’ proposition,” Stoddard says. “Our bespoke done-for-you or done-with-you marketing execution and support services are designed to help master the critical elements of multi-location marketing, and get the most out of an investment in advertising.”
Additionally, a fractional CMO — a chief marketing officer who operates on a consultant basis to support growing businesses — helps lay the foundations of what companies need to ensure continuous growth. “I’m here to help you scale, expand into, and dominate new service areas and increase your customer lifetime value with a greater diversity of upsells with better, higher-paying customers,” Stoddard says.
An Innovative Approach to Marketing
Sometimes, businesses don’t want or need a full time hire just yet, “but you do need someone to create the strategy and ensure its execution,” Stoddard adds. In their various packages, they promise to get to know the company’s goals to translate vision in marketing campaigns and a tangible objective. This includes: defining the key talent the business needs to reach its goal; assisting HR in fiding, interviewing and managing qualified talent to actually implement and execute strategy; reporting weekly to the board on all mutually defined KPIs; and continually innovating on ways to reach marketing and sales goals, despite any roadblocks that might crop up.
“You shouldn’t have to deal with agencies or media salespeople trying to fleece you or pull one over on you,” Stoddard says. “Instead, you should see a robust, integrated marketing system and a team that runs with or without your involvement to grow and expand your business consistently.”
Find out more about Stoddard Agency here.