Nowadays, the landscape of golf is more competitive than ever. Professional golfers will start learning the sport during elementary school, and by the time they compete, they already have thousands of rounds under their belts. But there’s a huge problem that nobody wants to address. Golfers spend all year perfecting their swings only to find themselves anxious and struggling to bring their A-game into competition as often as they could. Launching its innovative solution, GOAT Brands LLC is a leading American conglomerate and are the creators of Go Low, an athletic performance drink marketed towards golfers with the purpose of calming athlete’s nerves, while heightening their focus, confidence, and composure. Unlike energy drinks which can raise stress and anxiety levels, Go Low was created by a team of top-tier athletes, scientists, and entrepreneurs determined to make the best sports drink on the market—the main goal being to create healthy, natural products that sharpen the mental acuity and raise the physical performance of athletes during a competition.
What Go Low Is All About
All golfers can relate to occasionally feeling a little anxious or not quite mentally locked in at certain times during a round and we’ve always tried to solve it in one of two ways. 1. We drink a couple beers or a cocktail to try to take the edge off, which eventually deteriorates into poor concentration and motor skills. Or 2. Drink an energy drink which helps us be more alert, but causes a higher heart rate, shaky hands and more stress while trying to play a game where being able to control those things is extremely important. Go Low takes the best of both worlds and combines the “calmer nerves” sensation that a cocktail is meant to deliver, while also enhancing your ability to focus with steadier hands and less stress. Go Low consists of Ashwagandha, Panax Ginseng, Hops, and L-THEANINE/SUNTHEANINE, an amino acid which helps boost alpha brain waves and reduce negative effects of caffeine (like shaky hands). Go Low uses only 50mg of caffeine to help increase focus, but the low level of caffeine is mainly to activate the other natural ingredients so you can feel the calming, confident sensations in your body and mind. The result being a highly effective, vegan, gluten-free performance drink for golfers with all natural ingredients, no added sugar, and only 5 calories per a bottle while maintaining great taste.
The Future Of Goat Brands & Go Low
“Our goal with Go Low is to see it in every golf shop and pro shop in the next couple of years,” says Founder Logan Sorensen. Furthermore, he explains “On casual golf rounds where I have a cocktail on the course, I have found Go Low makes an incredible ‘performance cocktail’ so to speak. A dream for me is to be able to visit a golf course I’ve never been to and be able to order what I call a ‘Go Lowko’ (Go Low, tequila, and soda), straight from the cart girl while playing 18 holes. Beyond that, GOAT Brands will expand our line of products to include even more things that help the mental and physical performance of athletes during competition.
GOAT Brands LLC is filling the gap for consumable products in the athletic industry with their all natural drink “Go Low” that not only helps golfers (and all athletes) feel more composed and confident during competition, but also tastes delicious and is good for you. So far, countless supplements have been created to help athletes train, recover, and hydrate. However, nothing exists on the market to enhance the mental performance state of athletes so they can compete in the elusive “flow” state. When an athlete is fully engaged, but not anxious about the outcome, magical things happen – and that is what Go Low is formulated to deliver. Go Low is the first of its kind in that regard. It’s swagger in a bottle.