Every year it seems that someone predicts that direct mail marketing is going away. The irony is that there’s quite possibly more companies involved in it now than ever. Corporate mailing services make it easy to advertise using this time-tested method. Your marketing department can work with one of these groups to take all of the stress out of the equation and focus exclusively on the kind of messages you want to send.
Direct mail marketing can work well no matter what sort of business you’re involved with. Even some of the world’s largest technology firms send marketing letters out to their potential customers. If you’ve been working to develop a list of possible leads, then a corporate mail service can help you take your campaign to the next level. Investing in a corporate mailing service might be the boost your business needs to make the most of your advertising budget.
Using Direct Mail to Monetize Data
There’s been a lot of talk over the last few years about the best way to monetize all of the information that many businesses have collected. Assuming you have a list of people who’ve signed up for your marketing messages, there’s no reason you shouldn’t be allowed to assemble a mailing list based on this information. Traditional mailing lists are usually sorted into several categories based on the types of products and services most likely to appeal to any of those given segments.
Once you have your lists broken down into several sections, you can work with a targeted direct mail service to send letters to each individual consumer based on their interests. Targeting individual consumers based on what you know about them helps to increase the chances that they’ll actually open your mail and respond to it.
Some studies suggest that just under 10% of consumers actually respond to marketing letters. While that might sound like a lot, it’s actually far better than the figures normally cited for email marketing. Properly focusing on your intended customer demographic can dramatically increase the chance your brand will get a greater percentage of replies than this.
Working With Direct Mail Companies
An average consumer gets around 454 marketing letters every year. That means your company has to work hard in order to stand out from the rest of the crowd. One of the best ways to do so is to reach out and ask each of your leads what kind of things they actually need. As soon as your prospects realize that you have the solutions to specific problems, they’ll be far more ready to open your messages.
After you have a number of custom messages typed up, all you have to do is send these over to a representative of the corporate mail service you’re working with. They’ll print these out and send them off to your customers using your own branding and return address. Since these firms are focused exclusively on providing this kind of service, they can do it for far less than you’d be able to yourself.
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That’s why small business owners in nearly every industry are letting these companies handle their campaigns for them.
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