Have you seen short 30-second videos on Instagram that most creators are crazy about these days? They are called Instagram reels and help creators effortlessly engage with customers. These reels come in a specific format and video size and often carry entertaining and amusing content. However, brands can also use them for promotional or branding purposes. Many top brands worldwide are already using them to create an impact on their targeted audience. To learn how to make impactful and engaging Instagram reels with free reel maker tools to create brand awareness and increase audience engagement, please look at the below pointers.
Adding a humane touch to promotions
Many brands miss adding a humane element or touch in their promotional videos. As a result, they look like regular advertisements and fail to impress the audience. With Instagram reels, it is possible to post behind-the-scenes stories, quick dive into the business operations, etc., that make audiences relate to the brand and its offerings.
A free reel maker might help brands to create exceptional reels. First, however, they must focus on using an extensive online video editor that includes layouts and video formats for multiple social media channels, including Instagram.
Sharing content generated by users
Have you ever seen the images and videos posted at the bottom of many products listed on Amazon? These videos and pictures are usually posted by users showing how good or bad the product is. Numerous people tend to buy products based on the responses of their fellow users. Therefore, sharing user-generated videos and images through Instagram reels can be a great idea. It increases the brand’s credibility and provides a glimpse of the uses and benefits of a specific product to customers.
How-to clips
Creating how-to clips in a 30-second video can be challenging. However, your business should often use it to impress its customers or clients. For instance, a hair gel manufacturing company can show how to style the hair in less than a minute via an Instagram reel. Similarly, a business that sells eyeliners can show how to get ready with an eyeliner through a sharp and entertaining video. Promoting a business through Instagram can be easy only if the brands come up with such innovative ideas for marketing or branding.
Cross-channel Promotions
Cross-channel promotions do help brands expand their reach with minimum effort. However, things might not always work in the manner you plan.
For instance, brands often post TikTok videos through Instagram reels. However, as TikTok and Instagram are competitors, the content might get limited exposure in terms of reach. Therefore, brands must also consider these things before opting for cross-channel promotions.
Q&A sessions
Incorporating engaging Q&A sessions along with Instagram reels can be a great idea. While it will help brands showcase their products or vision in the best possible way, it also provides a platform to converse with their potential clients and customers. You can use this opportunity to listen to the customers’ opinions, feedback, and queries.
Reusing content
Brands usually churn out a huge amount of content regularly. Some of these content pieces might be videos used on other platforms like YouTube, Facebook, LinkedIn, etc. The brands can convert the longer videos of these platforms into a 30-second Instagram reel. By doing so, they will be able to deliver a concise message to their audience without wasting their time. Also, you will be able to use the content that has already been created after much research and dedication.
Condensing a long 5 or 6-minute video into a 30-second Instagram reel is quite an uphill task. However, with an easy-to-handle free reel maker online tool and its pre-made Instagram reel templates, it is possible to make eye-catching and visually engaging Insta reels hassle-free and quickly without having to cut down unnecessary portions of your time or work.
Creating casual content
People like Instagram because of its laid-back style when promoting things. Most people surf Instagram videos and reels for entertainment. If brands hit them up with professional-looking promotional videos, they might get pissed off. So instead, you must try to mix up things a little by frequently throwing funny and entertaining videos. For instance, bloopers videos of employees while working or a fun video posted by the company’s CEO might attract the audience. Also, brands must focus on improving user engagement by posting quirky and funny reels now and then.
Focusing on Reels marketing
While reels promote the brands personally and engage, brands must not take them casually. The appeal of the reels must be casual, but brands must focus on content quality and try to deliver what the customers want to see.
For instance, if a brand sells beauty products, it should provide useful tips and caution to the users via the reels. Similarly, the reels could educate, entertain, and build strong connections through effective conversations. All of this should be in line with the promotional or branding strategies. Therefore, creating a content calendar that emphasizes Instagram reels is worth it. The calendar will enable you to implement and evaluate the strategies regarding content types published via reels and the engagement they receive from the audience.
Leveraging Instagram reels as a tool for your business promotion offers a dynamic and engaging way to reach a wider audience. By creating captivating, concise, and creative content, you can showcase your brand personality, highlight products, and connect with followers more personally. Features like trending music, hashtags, and collaborations can enhance visibility and engagement. Additionally, you should analyze performance metrics that allow for the optimization of strategies to maximize impact. Embracing Instagram Reels not only keeps your business relevant in the fast-paced digital landscape but also fosters a stronger, more interactive community around your business.