You may not know, but 93% of your customers will need to read reviews of you before even considering buying anything from you. That’s right! This also means you are losing 93% of customers if your company doesn’t provide reviews. What’s the solution?
You’re in the right place if you need great customer reviews. How can you obtain these testimonials? It is not enough to ask a customer to give a review. To collect reviews, you’ll need a strategy and the appropriate platform. You should also be ready for any negative feedback.
This article will introduce you to a Google business page and explain how getting reviews from Google can help your business succeed. You’ll learn more about a very rare but effective software called Followerzoid at the end of this article.
Google Reviews and Field Service Businesses
Google reviews are a major factor in the success of any company. This is because reviews (to a large degree) affect how local customers choose and perceive a service provider. What specific effects do negative reviews have on a company?
Ranking and visibility
Google reviews are a major factor in search engine algorithms. This is especially true for local searches. Google reviews play a role in SEO. In fact, reviews make up 12% of the local SEO ranking factors. If you’ve got a good review profile with an average rating of, then this will help your local SEO rankings. It means that potential customers searching for electricians or plumbers in your locality are likely to find your business listed.
Building Trust
Google Reviews (including my own) can be positive. You also build credibility and trust for businesses that provide field services — there is proof of this! A recent study found that 72% of customers said they trust businesses more when other people talk about their products/services. It’s been proven, especially for clients who invite workers to their homes. It’s only a matter of positive reviews for your company!
Influencing purchase decisions
Google reviews are important because they influence what customers want to purchase. If a business recommends three products and the reviews include ten positive comments about one of them, then you would want to purchase that product most because you can also get a feel for the testimonials. That’s right. Here’s what you need to know! These are the first interactions a client has with a business. It has a big impact on whether or not they hire you.
Please provide feedback and improvements.
Reviews are number four. They provide you with valuable feedback to help your business improve your operations and customer service. Search results show that field service plays a vital role in the overall strategy of 97% of decision-makers. That’s not it! You can also use feedback to determine your strengths and weaknesses. Responding to the Google business page also shows that you are interested in your client’s experience. This will improve your credibility.
How to get more Google Reviews?
Let’s discuss how to obtain Google reviews now that you understand the importance of high-quality feedback from many customers.
Directly ask clients
Asking your customers for reviews directly is one of the easiest and best ways to obtain them. Ask them how they liked the service when they visited your store. Ask them politely and professionally. The best thing to do is provide them a link to Google reviews so they can add their feedback. If you do not know how to create the link, a Google review link generator can be used.
Reviewers will be more likely to give you a positive review if it is easy.
Another strategy that works well together is providing clear instructions for how to remove and leave a Google review. You can include a link to your website or social media profile in your signature. This will allow your customers as much ease as possible when leaving reviews. Do not forget to show them how to post a Google review.
Follow-up
Many brands and companies forget this when they are trying to attract more customers. Followerzoid’s 15 shocking facts about sales include one that almost half of all salespeople (48%) never follow up. Follow up on old customers or those who’ve expressed their satisfaction and remind them kindly to post a Google My Business review. You will not only get the review but also keep the client.
Incentivize your clients
You may not know, but some companies offer discounts and other incentives to customers who write a Google Review. You can do the same! You should follow the guidelines for Google business profiles and never offer any compensation for positive reviews.
Review the reviews
Respond to your customers’ reviews. This will encourage them to leave more in the future. It will also encourage your clients to write more reviews. You can use a tool such as Followerzoid to automate (yet personalize) your responses for positive reviews. You won’t forget anything.
How do you respond to Google Reviews?
Responding to Google business reviews, as mentioned previously, is an essential part of maintaining your online reputation. Here are some helpful tips for responding to Google business reviews.
1. Thank the reviewer.
Begin your reply by expressing gratitude to the reviewer. You are showing that you value and appreciate the reviewer’s feedback.
2. Address any concerns you may have.
In your reply, make sure to address any concerns that the reviewer has raised. It would help if you showed that you are taking their comments seriously and are willing to do whatever it takes to resolve any issues.
3. Keep your professionalism up.
Avoid being defensive and argumentative. Be careful because your answer is visible to other customers.
4. Personalize your project
Add a personal note to your reply to show you care about each client’s feedback. You can also use Emojis.
5. Invite your customer back
You can show your concern for the satisfaction of your customers by inviting them to return and offering a solution or discount.
6. Stay Consistent
Last but not least, make sure you are consistent with your response and that every comment, positive or negative, is addressed. It will demonstrate that you care for your clients and are engaged in their opinions.
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Positive reviews can be used to market.
There are now two kinds of reviews: positive and negative. What can you do to take advantage of positive reviews?
Display reviews on your site
You already know the importance of Google My Business (also known as Google reviews). It is also the place where your customers will go to first when they want to contact you. Why not include your customer reviews as well?
Don’t just Google my business or hide the glowing reviews in a corner. Display them proudly on your site, particularly on the homepage and services pages. Social proof makes a business more trustworthy and attractive to potential clients.
Reviewing your reviews and turning them into gold for social media
Do you have Instagram, NextDoor, or Facebook? Google reviews that are positive can be used as content on social media. Share positive reviews on social media. It not only increases the visibility of your positive reviews, but it also demonstrates to potential customers that you are engaged with them. Your clients will also be more engaged if they see you post their reviews on social media.
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Tell compelling stories about your customers.
You can also use powerful excerpts or quotes from positive reviews to weave into stories that will captivate your customers. How to achieve that?
- Look for customers who are not afraid of talking about your product (positively).
- Tell the customer your story. Make sure you know why and how they came to need your services.
- Take note of the quotes your customer uses. The quotes help to reinforce the authenticity of your customer’s story and allow others to relate.
- Get pictures if you can. Visuals help the audience to understand your story and can make it memorable.
- Avoid using jargon or acronyms that you think your audience may not understand. Maintain a simple tone and language that is relatable and in line with your brand.
- Include the business benefits of your service or product to the client when you finish the story. It could be an increase in revenue, increased customer satisfaction or better efficiency.
- Lastly, highlight the impact your product had on customers. The Field Management Software Followerzoid that we previously mentioned can assist you in preparing the numbers and measurable results you require to make your story relatable and tangible.
Use the story on your website or social media. You can even use it in an email campaign.
Google Ads Review Highlights: Target your paid advertisements
Do you run paid campaigns, especially Google Ad campaigns? You can then incorporate positive Google business reviews to highlight the benefits that your company provides. As 92% of buyers in B2B are more inclined to buy after reading an honest review, this will improve the click-through rate on your ads.
Turn Google Reviews into content.
Use positive feedback as the basis for your blog’s content. This is not least important and certainly effective. If you are looking for a topic to write about, then your positive reviews will be the most effective because you can also convert readers into paying customers. You can, for example, address the most common concerns of customers or draw attention to specific areas in service that were mentioned by positive reviews. You will be able to demonstrate your knowledge and establish yourself as an expert in your industry.
How do you handle Google Negative feedback?
Let’s now look at how you can deal with negative reviews. Even if your business doesn’t include a long list of happy customers, getting negative reviews won’t ruin everything. How can you deal with negative feedback on Google My Business or your website?
Answer promptly
Responding to bad reviews quickly is the single most important thing you can do. You can damage your reputation by waiting too long to reply. Followerzoid’s tools can help you automate your processes.
Display Empathy
It would help if you showed that you understand their frustration. It’s not just about responding.
Professionalism is key
Avoid being defensive or argumentative in your reply. Keep in mind that the review will be public, and other clients can see your response.
Google tracks location data even when users turn service off(Opens in a new browser tab)
You can offer a solution.
You can turn a bad review around by showing that you’re willing to resolve a problem.
You can now take it offline.
Offer to move the discussion offline if the problem is complex. It can prevent negative remarks and provide more personal communication.
Follow-up
Follow up on the problem to make sure the client is satisfied. It can turn a bad review around and demonstrate to other clients your commitment to client satisfaction.
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