Jovita Basi, the Director of Elégencé, has a story of resilience and triumph that is truly inspiring. Her journey began ten years ago in August, when she started her business via the Prince’s Trust. As a single mother escaping domestic violence, Jovita sought a bright and secure future for herself and her daughter. Her decision to venture into business was not only driven by her desire for a better life but also by a harrowing personal tragedy. A few years before starting her business, her daughter’s uncle, who was also violent, tragically killed his partner after she decided to return to him. This painful experience fueled Jovita’s determination to create a safer and better life for herself and her daughter.
Elégencé Teeth Whitening is not just a business; it is a beacon of hope and innovation in the cosmetic and dental industry. Jovita’s products are sustainable and adhere to the regulations of each country, ensuring their suitability for dental and retail stores. Beyond teeth whitening, Elégencé designs handmade clinic and luxury furniture, beauty cosmetics, and innovative devices. Jovita’s commitment to sustainability is evident in her efforts to create eco-friendly products for a brighter future for the coming generations.
One of the most commendable initiatives by Elégencé is its children’s collection. Jovita ensures that 20% of the sales from this collection are donated to a chosen orphanage in Uganda. This contribution helps fund food, clothing, and educational costs, with aspirations to extend support to more orphanages worldwide.
Jovita has not only built a successful business but has also taken on the role of a business mentor. Having completed her training for the UK’s Help to Grow scheme, she is dedicated to inspiring and changing the lives of others. Her mission is to get more females into the business world and help close the gender gap. She believes that with discipline, routine, and hard work, anyone can achieve their dreams.
The journey of Elégencé has not been without challenges. The UK’s exit from the EU brought massive import and export changes. However, Jovita and her team adapted by learning the new laws, ensuring their business could continue operating worldwide. This adaptability and resilience have been key to their success.
Jovita’s wisdom and lessons for others are simple yet powerful: everyone can make their dreams come true with hard work and perseverance. She encourages others to view criticism positively if it is meant to help them grow. Her message is clear—do not let anyone hold you back from what you want to achieve.
Looking ahead, Jovita envisions a future where Elégencé’s training schools, clinics, and franchises are operational by September. She aims to supply products to high stores worldwide and continue helping orphanages, businesses, and white-labeling for other upcoming companies. Her dreams are not just about business growth but also about making a positive impact on the world.
Jovita’s story and achievements have gained recognition, with Elégencé being featured in notable platforms such as the Girlfriend Box in the US. Her journey has also been highlighted in a Metro article, further cementing her status as a trailblazer in the cosmetic and dental industry.
Through her story, Jovita wants to inspire others to start their own businesses, pursue their dreams, and feel empowered to leave violent relationships. She wants people to know that they can change their lives at any time and that there is ample help available.
For more information about Jovita Basi and Elégencé, you can visit the following links:
Follow on Instagram: @elegenceteethwhitening and @elegencebeaute
Connect on LinkedIn: Jovita Basi
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Jovita Basi is a shining example of how innovation, resilience, and a commitment to making a positive impact can lead to remarkable success. Her journey is an inspiration to many, proving that with the right mindset and determination, one can overcome any obstacle and achieve greatness.
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