Any post-pandemic strategy that businesses employ – digital or otherwise must first be conceived through the eyes of its customers, employees, and talent. As business owners, entrepreneurs, and leaders, consider how our strategies impact experience, whether they strengthen those relationships, or if it puts those relationships at risk. Navigating this tight rope will differentiate the business winners and losers on the other side of the pandemic.
In other words, businesses should never take their eyes off their customers or their talent.
As an SMB business services consultant, Matt focuses on ways to reach and engage new customers.
-How do I find new economic opportunities for myself or my small business if I can’t get out and shake people’s hands?
-How do I differentiate myself and my services from all of the other white noise surrounding businesses as we shift and change?
The truth is, none of us can change our expertise, but we all had to change how we found new business opportunities.
This is also true for businesses when it comes to funding. For mid-size and enterprise businesses, the challenge was largely around the allocation of investments in 2021 and making sure to get them right. Regardless of industry, there is a new calculus across the board concerning capital investment and operating costs. We are not talking about unexpected expenses but, rather, existential threats to business models across multiple industries. This is something that became extremely evident during the Great Resignation…which again brings business success back to the people.
As business models evolve, and companies work to change with them, keeping the focus on the people within the business unit will lead to larger business success.
By Matt McCarrick, CEO skillsetz.com