Imagine opening a brand new brick-and-mortar business or moving into a fresh new office space. Like a blank canvas, you have the opportunity to brand the office with exactly what your company is all about. The direction you can go to create a visual representation of what your brand stands for is limitless. Your branding is all about formulating a recognizable design for your company. Each aspect related to your company that a person experiences should make them think and feel what characterizes your brand.
Signage
Much like artwork and printed materials, in-person signage contributes to making your brand stand out. For example, a 3D light-up sign on the exterior of your company space can be visually appealing. Or perhaps create a small-town feel with a vinyl banner blowing in the wind at your storefront. For the interior signage, a shaped wooden sign on the inside door of your office reaffirms your branding to visitors. A wall mural featuring an artistic representation of your logo combined with the local cityscape customizes the entire space. All of these options for signage contribute to making an office space your company’s own.
Your Company Logo
A basic step toward branding a space for your business begins with your logo. When people walk into the room, good branding ensures they know where they are at all times by your logo being visible. If your company takes a more reserved approach as part of the brand, the office space can still adhere to the visual standards or aesthetic of your company. One way of doing this for the sleek, modern companies is by way of sophisticated artwork. Your logo may not be boldly plastered all over every piece in your space, but your brand can still be identified through your choice of decor.
Literature
Business cards, brochures, flyers, catalogs, and printed material help brand your office space. Get creative by offering budding baristas a branded coffee recipe magnet next to your complimentary office coffee station as an example of using literature. You can opt to display a stack of materials in an acrylic literature sorter or perhaps leave a fanned-out stack of your catalogs on the coffee table of your lobby. Physical, tangible literature helps visitors see and touch your brand.
A Consistent Electronic Presence
Appealing to the senses available in person is important when welcoming visitors into your office space. One company was known for the smell of freshly baked cookies throughout the day, every business day. Even so, your company presence online can be equally important for getting leads through your doors. Consistently showing up online with a visually uniform presence that represents your brand and builds trust can work wonders for your business.
Culture
Through it all, the unseen encounters that others have with your brand include your company culture and how you make them feel. One fast-food restaurant can serve exactly what another serves, but the culture the company and employees create for customers can completely set one apart from the other. At the end of the day, the way your office space looks and the way it makes people feel can shape the success of your company.
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