HubSpot is widely considered one of the best CRM platforms available today, but making the most of it requires a partner who knows how to maximize HubSpot’s unique features and understands the nuances of inbound marketing. And with budgets tightening across industries, it’s critical that this partner deliver a superior return on investment (ROI), according to Louisiana-based Vested Marketing, a Diamond certified HubSpot Partner Agency.
“We offer the best of both worlds to our clients by using HubSpot every day in all aspects of marketing and sales,” says Blaine LaFleur, Vested’s co-founder. “We not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites, and boost sales; we know how to make it happen.”
Vested’s SEO gurus and website developers are among the Internet’s premier experts in inbound marketing. “The first step to increasing the ROI of your ad spend is to stop spending money on billboards, and spammy emails — that type of messaging is overrated,” LaFleur says. “Consumers have grown weary of invasive advertising methods that aren’t relevant or helpful to them specifically, especially if they’re not yet ready to buy anything.”
LaFleur says that inbound marketing is a great way to attract the right audience when customers are ready to buy. Not only that, it’s cost-effective because clients only spend money to engage people with a proven interest in buying.
Vested is unique in that its experts are former mechanical and electrical engineers who now perform marketing and website development. They use their skills as engineers and industry experience to fully optimize client content from a backend technical perspective and maximize ROI. “Because we know how the technology works,” LaFleur observes, “we know how to leverage marketing spend most efficiently. Our team is unrivaled in its ability to align sales and marketing with HubSpot’s backend tools.”
Hiring engineers —rather than creatives like writers or artists — to do marketing may seem counterintuitive, but LaFleur says it’s just a reflection of the industry shifting rapidly towards technology and quantitative metrics. “We are marketers,” he says. “We just happened to be engineers first. As your partners, we can help get you noticed in a far more innovative and effective way while providing a seamless way for companies to find your services.”
Vested boasts clients in the bleeding-edge Crypto and NFT industry, as well as in mining, oil and gas, technology and automation, engineering, water-saving technology, construction, healthcare, industrial and manufacturing, food and goods, and Amazon selling services — to name just a few.
Many companies have dedicated substantial amounts to inbound marketing in recent years but found themselves unable to generate an acceptable ROI. Most give up, but others find a partner like Vested. “A lot of companies try to go it alone,” LaFleur observes, “only to find it’s not increasing their sales opportunities. Maybe they purchased software like HubSpot and then redesigned their website around it, but nothing seems to be helping. What they need are experience and technological prowess.”
Vested concentrates its efforts in several areas. One is driving sales from inbound marketing and SEO — a crucial factor in e-commerce success. Equally important is taking control of a company’s website and online customer experience.
“We help our clients build the right foundation, then develop and optimize their website to grow their business online,” LaFleur says. “Our team has decades of experience in UX design. We’ll collaborate with them to create a streamlined, clean website that speaks their customers’ language.” Vested also provides Hubspot training, custom reporting, SEO auditing, business development to log design, and branding. All are designed to contribute to increasing awareness and, of course, ROI.
What sets Vested apart from other HubSpot agencies, LaFleur says, is their engineering background in the oil and gas industries, where ROI is paramount. “We treat each client as a partner and ‘engineer’ specific solutions for them to produce more revenue,” he says. “We’ve learned that performance is performance. We have mastered the HubSpot software platform to a level most other users have never seen, so our clients will get the most bang for their buck. And if it seems like there’s no way to make it work, we’ll engineer one.”