Friday, August 12, 2022
Account
Write for us
USA Wire
  • News
    • Politics
    • Sports
    • World
  • Business
    • Entrepreneurship
    • Finance
    • Marketing
  • Culture
    • Lifestyle
    • Celebrity
    • Travel
  • Entertainment
    • Gaming
  • Sports
  • Health
    • Food
    • Fitness
  • Crypto
  • Technology
No Result
View All Result
  • News
    • Politics
    • Sports
    • World
  • Business
    • Entrepreneurship
    • Finance
    • Marketing
  • Culture
    • Lifestyle
    • Celebrity
    • Travel
  • Entertainment
    • Gaming
  • Sports
  • Health
    • Food
    • Fitness
  • Crypto
  • Technology
No Result
View All Result
USA Wire
No Result
View All Result
Home Business

The Power of an Effective Rebranding: How HyperGo Wipes Became a Lifestyle Brand

USA Wire Staff<span class="bp-verified-badge"></span> by USA Wire Staff
August 5, 2022
in Business
Reading Time: 3 mins read
The Power of an Effective Rebranding: How HyperGo Wipes Became a Lifestyle Brand
9
SHARES
65
VIEWS
Share on FacebookShare on Twitter

As many businesses are eager to return to pre-pandemic norms, some entrepreneurs like 21-year-old Freddy Bunkers, have already set their sights on the future.

Bunkers has already achieved remarkable success with his brand HyperGo Wipes, an eco-friendly cleansing wipe meant for an athletic lifestyle.  “The premise for our wipes was to be an accessory to a busy athletic life. I imagined people who biked to work but lacked an office shower or busy parents who didn’t have time between working out and running errands” he explained.

From the start, HyperGo Wipes were an immediate hit with athletes, hikers, and other fitness enthusiasts. However, as the pandemic upended normal life for much of the world, Bunkers questioned the viability of his branding.

RecommendedReads

An Exclusive Interview with Egyptian Health Care Investor Mohamed Mahgoub

Little Bipsy: A Modern Collection For Your Little Styler!

RED Chocolate — The Perfect Lunchbox Treat!

“During the pandemic, I watched as offices, gyms, and lives started to shut down,” Bunkers said. “After everything shut down and everyone was stuck at home, I realized that HyperGo needed to pivot to other types of customers.” 

With outdoor lifestyle trends like van life and backpacking gaining popularity during the pandemic, the decision to rebrand not only felt natural, but it felt necessary. “I wanted to make sure HyperGo appealed to those who were out experiencing the earth or experiencing it at home.” Bunkers continued, “HyperGo is perfect for weekend camping trips where showers are sparse, or Pilates workouts at home before hopping onto a zoom call.”

The consumer shift towards an outdoor lifestyle wasn’t the only factor for HyperGo’s rebranding. Originally, HyperGo’s branding was heavily masculine, and Bunkers felt that the “gym bros” marketing left many markets untapped. “I rebranded HyperGo as a lifestyle brand because I really wanted to tap into the female consumer market” Bunkers shared.

Through rebranding, Bunkers hoped that by expanding his consumer base, he would be able to expand to additional markets and product lines. “I wanted our wipes to feel like a necessary addition to everyone, and not just those who hit the gym twice a day” he explained.

Bunkers’ lifestyle rebranding is also in line with his commitments to environmental stewardship. From the onset, HyperGo wipes have been manufactured with biodegradable materials and have used carbon-neutral shipping methods to minimize the brand’s carbon footprint.

Since the vigorous rebranding, HyperGo Wipes look and feel like a new product. With simplified pastel packaging and fragrances like Mint and Lavender, HyperGo has successfully transitioned into a lifestyle brand meant for everyday use.

With a brand that has already captured the attention of international athletes from the NFL, NASCAR, and MMA and has recently refocused its efforts on marketing to a broader batch of consumers, Bunkers has shown us the powerful impact of an effective rebranding.

“I cannot express how often I use HyperGo Wipes” Bunkers shared. “Post workout? Wipe. Messy meal at In-N-Out? Wipe. Babysitting family and the kids get dirty? Wipe. My goal is to make sure everyone knows how much simpler life can be with a trusty HyperGo wipe.”

Following the successful rebranding, Bunkers is feeling hopeful about the future. With new uses for the wipes being discovered every day and a new product line stewing on the back burner, be sure to look out for HyperGo wipes over the coming years!

Share4Tweet2Share1
Previous Post

All-time American Favorites You Should Include in Your Menu

Next Post

What Happens If Your House Burns Down And You Have No Insurance

USA Wire Staff<span class="bp-verified-badge"></span>

USA Wire Staff

USA Wire is a millennial-focused news publication that provides content in a way that relates to the modern world. USA Wire strives to provide unbiased and accurate coverage of current events, highlighting both the good and bad.

Related Posts

edit post
An Exclusive Interview with Egyptian Health Care Investor Mohamed Mahgoub
Business

An Exclusive Interview with Egyptian Health Care Investor Mohamed Mahgoub

August 12, 2022
edit post
Little Bipsy: A Modern Collection For Your Little Styler!
Entrepreneurship

Little Bipsy: A Modern Collection For Your Little Styler!

August 11, 2022
edit post
RED Chocolate — The Perfect Lunchbox Treat!
Entrepreneurship

RED Chocolate — The Perfect Lunchbox Treat!

August 11, 2022
Next Post
edit post
We Buy Houses Fast Nationwide

What Happens If Your House Burns Down And You Have No Insurance

edit post
How to Switch From Cable to Streaming & Still Watch Your Favorites

How to Switch From Cable to Streaming & Still Watch Your Favorites

edit post
Backed selects iDenfy’s biometric identity verification for safer customer onboarding

Backed selects iDenfy’s biometric identity verification for safer customer onboarding

Discussion about this post

Follow us

Recommended

edit post
Museum in Lithuania Invites to Explore Amber Collection

Museum in Lithuania Invites to Explore Amber Collection

9 months ago
edit post
Mouctar Telly

‘ Mouctar Telly ‘ Guinean Songwriter and Artist changing the landscape of the Music Industry

2 months ago
edit post
Why Pride Month is Important for the Younger Generations

Why Pride Month is Important for the Younger Generations

1 year ago
edit post
kanchanara-OqEPgkdX3RA-unsplash-4283d85a

The Weirdest Pieces Of The Quadriga Mystery

4 months ago

Categories

  • Business
  • Celebrity
  • Construction
  • Crypto
  • Culture
  • Electrical
  • Entertainment
  • Entrepreneurship
  • Finance
  • Fitness
  • Food
  • Gaming
  • Health
  • Home Improvement
  • Lifestyle
  • Marketing
  • Movies
  • Music
  • News
  • Opinion
  • Politics
  • Sports
  • Technology
  • Travel
  • Uncategorized
  • World

Topics

2018 FIFA World Cup (9) 2018 League (12) America (10) Asian Games 2018 (17) Balinese Culture (10) Bali United (9) book (8) Budget Travel (17) Business (15) celebrity (15) Chopper Bike (11) clothing (8) Digital (8) Entrepreneur (10) family (9) fitness (10) food (11) fun (11) future (8) Health (27) holiday (7) home (16) impact (8) Istana Negara (17) life (9) Market Stories (22) mental health (7) museum (8) music (11) National Exam (13) New (9) nightclub (9) pandemic (11) partnership (8) Paws of War (12) performance (10) Pigeon Forge (7) podcast (11) summer (14) technology (7) therapy (7) tips (14) Ukraine (7) Visit Bali (16) WonderWorks (19)
USA Wire

© 2021 USA Wire

Navigate Site

  • Write For Us
  • Contact
  • My Account

Follow Us

No Result
View All Result
  • Thought Leader Council
  • Politics
  • News
  • Business
  • Culture
  • Sports
  • Lifestyle
  • Travel

© 2021 USA Wire

Go to mobile version