One great thing technology has done is make it easier for people to read the news, find out what is happening in their town, and how traffic will be on the road they take every morning to work or run errands. However, it is hard to know which source is the best and most updated one with such a flow of information. Luckily, every state has different websites and platforms to share the news. I-70 Things brings all types of news closer to Coloradoans.
Alejandro Brown, entrepreneur, brand builder, and digital marketer, decided to put his talent, knowledge, and experience to the test and work with a team to make I-70 Things the best source of information. “Based out of Denver, Colorado,” says Brown, “I-70 Things is an outdoor media brand that has always had the mission to provide content documenting the I-70 experience 24/7. When we realized that all the wild stuff on our favorite stretch of highway in Colorado was not being compiled, we answered the call to create that compilation ourselves.”
This team shares daily news, photos, and videos from America’s most scenic and hectic highway, I-70. They tell people about wildfires, avalanches, mudslides, rockslides, unpredictable weather, or bad traffic. “Our community,” explains Brown, “is one of the fastest-growing in Colorado and is composed of road warriors to outdoor enthusiasts.”
Because they know how important it is to share this information through social media, people can find them on Instagram. In less than two years, they have gained over 100K followers. This exposure has led them to team up with different brands on several projects. One of them is their new beer in collaboration with Odell Brewing Sloan’s Lake called Huck and Après IPA. Their followers can also purchase the merchandise hats, beanies, and neck gaiters they offer through their website, collaborating with Ski Town All-Stars based in Vail, Colorado.
Brown understands the importance of social media and how it helps people stay on top of the news. “We were able to use social media to transform the way news is shared. From important safety PSAs to road closures, we are changing the game for people all over Colorado.” Their goal is to provide real value to the community. They care about every individual, so they want to go beyond news and road reports. I-70 Things is always interested in collaborating with Colorado companies to advertise new products or create products together.
In a fast-paced world like the one we live in, it is essential to find the best source of information to be aware of what is going on around us. This is why I-70 Things brings all types of news closer to Coloradoans.