Rolling up her sleeves and getting the job done while wearing Chanel signature Rouge lipstick and embracing her Jewish-Latina heritage, not to mention her thick sexy accent, there’s no stopping digital marketing strategist and founder of The Darl, Lara Schmoisman.
Born & raised in Buenos Aires, Argentina, Lara brings an extensive background in working in film & TV production, various marketing roles and a former lecture at California POLY Pomona. After nearly 20 years of working for others, in 2019, Lara took the leap to start her own in-house, full service marketing agency, The Darl. A 4x award recipient of the Best of Marketing & Production Agency in Calabasas, California The Darl has been known for breaking the rules when it comes to digital marketing, creating unique and multi omni channel experiences and for different companies while understanding that every business has different needs & not a ‘one size fits all’ concept, The Darl focuses on creating custom strategies and importantly, creating with purpose.
In just two years, Lara has spearheaded the agency to a vast number of clients including employing over 30 team members globally, thanks to her dynamic leadership and team building skills. Lara’s leadership is also the backbone of the Agency; Lara says her motto is “treat everyone as I would like my kids to be treated [and that] sometimes they need some TLC and other times, tough love, but always caring and always try to bring the best in each individual. Mostly leading by example, I show up, I roll my sleeves up, and I get the work done.”
Q: What are some tips on how to be successful
Be patient, resilient, and strategic. I say this because while some startups/businesses may achieve success fast, the reality is that slow and steady growth wins the race. There’s no elevator to success, in fact, there is a long messy road to cover between starting out and achieving your goals.
Q: What do you think the top 3 skills needed to be a successful entrepreneur
Patience, resiliency, and strategy. Some startups/businesses may achieve success fast, the reality is that slow and steady growth wins the race.
Q: Advice would you give others who might be considering starting their own business
Everyone who decides to start a business is already taking a big risk. It’s up to every entrepreneur to make decisions based on those risks and once you acknowledge your situation you can make a balance and know if you can assume them or not.
Start-ups and entrepreneurs have to be ready to make mistakes because they will make a few along the way. The only way to learn is through trial and error. Don’t be afraid to test the waters and try new things. It is also OK to ask for help, you don’t have all the answers when you are starting out, so don’t be afraid to ask for advice or find yourself a mentor. It’s also very important they learn how to outsource, delegate, and create their own workflow that you can’t, and you shouldn’t be doing everything yourself.
Remember its the TEAMWORK that makes the DREAM WORK.