Plastic surgeon shares insight on the new beauty trend sweeping the nation
NEWPORT BEACH, Calif.– (MARCH 6, 2025) – Pamela Anderson is doing it. So is Jamie Lee Curtis. Leading ladies in Hollywood have created a new trend that many women around the country are eager to be a part of. The trend is embracing natural beauty as one age. It’s a simple concept with a considerable impact. Rather than trying to turn back the clock on aging, the movement is helping both men and women to embrace it and age gracefully. Many people are now seeking information on this exciting movement.
“Nature has provided a canvas, and we can help to preserve and subtly enhance one’s natural beauty as people age,” explains Dr. Brandon Richland, a board-certified plastic surgeon in Newport Beach, California. “Opting to age this way helps people feel good about themselves and have a higher quality of life as they age.”
Dr. Richland’s team helps people with subtle enhancements that provide a timeless look. Richland Aesthetics aims to help people age gracefully, using innovative technological treatments that don’t leave the person looking unnatural. The technology also has eliminated the need for any downtime following treatments. A pioneer in the field, Dr. Richland focuses on celebrating the evolution of beauty at every age rather than making promises to reverse aging, as so many others do.
Here are some tips to consider embracing the natural beauty movement:
- Opt for natural enhancements over transformations. The goal should not be to transform or turn back the clock. Instead, strive to enhance the features and unique beauty already present. Focus on gentle techniques and new technologies that help the skin rejuvenate collagen and elastin helping to tighten and repair volume as we age. Subtle natural looking enhancements help us to keep our own authentic look and feel. Dr. Richland relies on the game-changing Morpheus8 RF microneedling device to address visible signs of aging, uneven tone and texture, large pores, crepey skin texture, fine lines and wrinkles, unwanted facial volume, jowls, and ‘turkey neck’ in a natural-looking manner.
- Embrace confidence. Decide that it’s time to embrace natural and inner beauty. It is all about maintenance; a consistent medical grade skin care regimen, consistent treatments such as yearly Morpheus RF microneedling treatments, Forma RF treatments, monthly facials/microdermabrasion treatments, microneedling, and chemical peels once or twice per year will keep your skin glowing and build your confidence.
- Get comfortable with technology. New innovative treatments can do a lot to help people embrace one’s natural beauty and age gracefully. Today, treatments that infuse cosmetic technology offer natural-inspired solutions. Provide a more youthful glow without compromising natural expressions. For example, one of the advanced technology treatments being offered at Richland Aesthetics locations is Morpheus8, which pairs radio frequency [RF] energy with micro-needling. It targets deeper layers of the skin, stimulating new collagen and elastin growth, tightening the skin, and improving the overall tone and texture of the skin. It’s used to treat wrinkles, fine lines, uneven tone and texture, skin laxity, jowls, scar tissue, stretch marks, cellulite, and more. Many people use it to help minimize and turn back the hands of time in a more natural-looking way, with little to no social downtime and no general anesthesia.
- Look for customized solutions. Every face and body is different, so everyone needs a different treatment approach. Get customized solutions to really bring out the natural beauty rather than settling for one-size-fits-all options. At Richland Aesthetics, the Aesthetic Patient Care Coordinators and highly trained aesthetic providers provide a complimentary consultation and create a customized treatment plan for all new patients. Dr. Richland is committed to providing the very latest in services and treatments to ensure a comprehensive customized treatment plan for each and every patient. Richland Aesthetics Las Vegas is offering the brand new Morpheus8 Burst technology, upgraded hair removal with Diolaze Max, and Lumeca Peek IPL treatments that get results in 1-2 treatments! Richland Aesthetics is introducing hormone replacement therapy in 2025 to ensure all its patients’ needs are fully addressed for the best possible outcomes.
- Take care of the skin. As the body’s largest organ, caring for one’s skin as one age is imperative. Taking steps to protect and enhance it can go a long way toward helping people look younger and more attractive. A healthy glow and natural beauty can be enhanced with a variety of non-surgical options, such as Hydrafacials, microdermabrasion, chemical peels, medical grade skincare, facials, Lumeeca IPL, Morpheus8, Forma RF facials, and standard injectables like Jeuveau and Botox, or fillers like Versa, Juvederm, Sculptra, and Radiesse. Regular facials are a great way to help keep the skin healthy and looking radiant and help natural beauty shine through. Richland Aesthetics offers a custom signature facial that has been designed to cleanse, exfoliate, extract, correct, relax, and rejuvenate the skin. Additional options can help with lymphatic drainage and dermaplaning, and there are many options that can be ‘added on’ to ensure the facial is customized to each and every patient’s individual skin concerns.
“When you feel good about how you look, the world will look different to you,” said Kimberly Hall, COO and an aesthetic expert at Richland Aesthetics and Brandon Richland, MD. “My passion is helping people look and feel their very best utilizing a variety of aesthetic treatments that work. You would be amazed at what you can achieve these days with little to no downtime and what it does for your confidence!”
Kimberly has over 30 years of experience in aesthetics and a background in psychology. Her experience and education give her a unique perspective to help people achieve the results they are looking for. Dr. Richland is a board-certified plastic surgeon with offices in Fountain Valley, Newport Beach, Woodland Hills, California, and the newest location in Las Vegas. His focus is on providing cutting-edge excellence that offers a natural look. Those interested in learning more, seeing before and after procedure photos, and getting promotions can visit their websites at www.RichlandAesthetics.com OR https://www.richlandmd.com
About Dr. Brandon Richland
Dr. Brandon Richland is a board-certified plastic surgeon with practices in Fountain Valley, Newport Beach, Woodland Hills, California, Las Vegas, and COMING SOON, Dallas, Texas! He specializes in natural-looking mommy makeovers, breast augmentation, body contouring, and facial rejuvenation. A graduate of UCLA and Saint Louis University School of Medicine, Dr. Richland has earned top honors throughout his career, including the prestigious Top Surgery Student award. At Richland MD and Richland Aesthetics, Dr. Richland provides a full range of advanced cosmetic procedures, including breast augmentation, lifts, tummy tucks, facelifts, and non-surgical treatments, all tailored to each patient’s unique needs. Committed to excellence and innovation, Dr. Richland combines state-of-the-art techniques with personalized care to help patients achieve beautiful, natural results. View his incredible before and after photos on @Dr.Richland OR @RichlandAesthetics on Instagram and book a consultation at https://www.richlandmd.com/. Richland MD… A Luxury Medical Spa Experience.
