When it comes to design that’s as smart as it is stunning, Lory Hagopian is a name that stands out. As the founder and creative director of The Good Stuff Studio, a Los Angeles-based design studio with a knack for turning brands into visual powerhouses, Lory has spent years crafting designs that catch the eye and tell meaningful stories. Her work spans industries—from Red Bull to Bloomingdale’s to Henkel and Twist Worldwide—but these days, she’s making waves in the nicotine and THC sectors, where her ability to blend creativity with compliance truly shines.
At The Good Stuff Studio, Lory specializes in creating visually compelling and socially responsible packaging. In an industry like nicotine and THC, where regulations are tight and safety is paramount, this balance isn’t easy to strike. But Lory makes it look effortless. Her designs adhere to FDA guidelines, include child-proof features, and steer clear of anything that might appeal to younger audiences—all while staying attractive to the intended consumer base. It’s a delicate dance, but one she executes flawlessly.
Take her work with Honey Twist, a product line from Twist E-Liquids. Twist E-Liquids, a California-based company known for its award-winning flavored e-liquids, made headlines when it introduced the first-ever dual-pack e-liquid box—a vaping game-changer. For this project, Lory drew inspiration from Art Deco aesthetics, creating a package that felt bold, timeless, and unmistakably mature. The result? A design that didn’t just meet regulatory standards but set a new benchmark for what’s possible in the industry.
What sets Lory apart is her ability to merge form and function. She doesn’t just design for looks; she designs with purpose. “A strong brand image communicates your message, connects with your audience, and builds trust,” she explains. “It turns clients into loyal supporters.” That philosophy is at the heart of everything The Good Stuff Studio does. Whether it’s eye-catching packaging, sleek digital branding, or user-friendly web design, their work always tells a story that resonates.
Since founding the studio in 2008, Lory has built a reputation for delivering design solutions beyond aesthetics. Her team works closely with clients to understand their goals, ensuring that every project aligns with their vision and values. This commitment to thoughtful, impactful design has earned The Good Stuff Studio a spot on the radar of businesses big and small.
For Lory, design isn’t just about making things look good—it’s about making them matter. Whether working with global brands or niche startups, she approaches every project with the same level of care and creativity. Authenticity goes a long way in an age where consumers are increasingly conscious of the brands they support.
Looking to elevate your brand with strategic, compliance-friendly design that stands out? Whether you need packaging that meets industry regulations, branding that resonates, or digital experiences that convert, The Good Stuff Studio delivers.
Connect with Lory at lory@thegoodstuff.studio or visit thegoodstuff.studio to bring your vision to life with expert-led, high-impact design.
