What problem does the Luna Cara Swim solve?
Swimwear is a product that can be vulnerable for people to wear. It also isn’t considered by most, an item you would wear daily. At Luna Cara Swim, we wanted to change that. We wanted to create products that make you feel like the most beautiful version of yourself, and celebrate your life, made with luscious, high-quality fabrics to keep you comfortable and with a fit that accentuates the beauty in your body. We wanted to create products that can easily be worn from the beach to the bar, without having to entirely change your outfit in between, and miss out on life’s precious moments. We wanted to be a part of the solution to reduce waste and our carbon footprint, which we do by creating our newest suits with eco-friendly, biodegradable fibers and producing our products locally, working every day to keep the planet beautiful.
Tell us about the founder. What is their background?
Our two founders, Jeanne and Robin, have worked in swimwear for most of their lives. Designing for many high-end brands for 25+ years, they always had the dream of starting their own company. In 2019, they decided it was time to make that dream a reality. They had the intention of launching right before the summer of 2020, but due to the COVID-19 crisis, that date was pushed. In the following months, Jeanne was unfortunately diagnosed with breast cancer, which also pushed the launch date back. Despite the diagnosis, Jeanne wasn’t going to allow it to prevent them from achieving their dream, and with Robin’s unending support they launched their company in November of 2020.
How did they come up with the idea?
The idea for Luna Cara Swim came about when we saw the industry was missing a key component on what makes a vacation or a warm and sunny day the best it can be: versatility. We knew if we could provide versatile items that allow for you to feel more beautiful, more relaxed, and give you the gift of having the best vacation or most luxurious day ever, this idea and dream was worth creating. We wanted to create a one-stop-shop for all things needed for the perfect trip; swimwear, loungewear, and resort wear. We wanted to create pieces that could reach all age ranges and would make people want to plan adventures just so they could wear them.
How can this transform the world or our day-to-day lives?
On a personal level, Luna Cara Swim creates versatile pieces designed for effortless living. This means a swimsuit perfect for a dip in the pool, that also looks great with jeans for dinner and drinks, or a cover-up that’s perfect over a bikini for a walk on the beach, but also dresses up your look to go out to the bar. Our intention is to change your day-to-day life by saving your time and energy, allowing you to effortlessly live your best and most beautiful life in our versatile pieces.
On a larger scale, fashion made with synthetic fabrics sits in landfills or oceans. We are creating our products to be made with eco-friendly, sustainable, and biodegradable fibers in order to help retain the beauty in our planet forever. We manufacture our swimwear locally in Los Angeles, supporting the economy and reducing our carbon footprint. We hope to change the world by inspiring others to do the same and live as sustainably as possible.
What do customers love most about the product?
Our customers love the super soft, sustainable fabrics, as well as the body-sculpting fabrics made with recycled nylon. They love the way they fit contours to their body with a smooth, flattering look, empowering them to feel like the best version of themselves when they put on their Luna Cara Swim.
Where can people get this product?
All of our items can be purchased at Luna Cara Swim | Luxury Swimwear