Greg MacDonald’s knack for knowing what the consumer needs and wants have led him to a path he might not have expected. It’s women’s sexual wellness. If you don’t know much about it – or even what it means, it’s because it’s a dramatically under-served community in contrast to the attention given to men. We all know the name Viagra, but have you heard of anything that does the same for women – improving or even allowing orgasm for those that can’t? Probably not, so Greg is leading the charge to create change.
Start the Conversation
“We all have to care about women’s sexual wellness and de-stigmatize it,” says Greg, CEO of Cliovana. “The first step is having open and honest conversations with a partner and sharing the burden. Then take your questions and concerns to a trusted doctor. You can’t find a solution unless you start the conversion, and solutions aren’t as scary as people think.”
For many, it’s embarrassing to talk about. Greg believes normalizing talking about women’s sexual health needs to become a mainstream topic of conversation, and an important place to start is with your doctor. No matter how hard it is to bring it up, push for solutions because it should not be a life sentence not to have an orgasm.
The problem: less than 70 % of women orgasm – and many women have a painful time having sex at all. That’s a huge segment of the population silently suffering while the focus has been on men’s sexual health for the past twenty years while women’s is considered taboo.
The bigger problem: Having a hard time enjoying sex or painful sex can affect women physically and mentally and affect relationships as well. Women often think they have to live with the painful changes to their bodies, not even telling their doctors and thinking it’s a “normal” part of aging or post-pregnancy. The reality is, about 40% of women have a problem with sexual responsiveness. Sexual pain is the No. 1 hindrance, with 3 out of 4 women experiencing pain during sex at some point in their life.
Treatment That’s Not Scary
Problem #2: Fears that treating the area “down there” means lasers, surgery, needles, and probing. Women avoid treatment when they think it means an uncomfortable or even painful procedure. Fear is a huge reason women unnecessarily suffer from sexual wellness issues and tend to put this vital aspect of their lives on the back burner – and there is worry about the cost and possible downtime as well.
This is where Greg sees the real game-changer for many women. The use of soundwaves. Soundwaves increase blood flow to the genitals, improving sexual satisfaction. Soundwave therapy is non-invasive and proven – having been used to treat various soft tissue issues for 40 years.
The Link Between Soundwaves and Orgasm
This is how they work: The soundwaves induce microscopic trauma in tissue, which stimulates the body’s natural processes for healing. This creates neurogenesis and neovascularization – new blood vessels and nerve endings in layman’s terms. Simply put, the sound wave technology boosts the process of regenerating cells in the genitals, resulting in improved blood flow to the clitoris, which increases sensitivity, all leading to more orgasms.
The soundwaves applied externally increase blood flow to the vaginal area to increase women’s sexual responsiveness and their orgasm frequency and intensity and help with painful sex and lubrication. Just a few 10-minute sessions make a dramatic difference. The hope? Women will see that it can be quick, safe, and painless to change their sexual health.
Putting Women and their Sexual Wellness First
Even before the 2014 study in the Journal of Sexual Medicine found that just 62.9% of women experienced an orgasm with a familiar partner, compared to 85.1% of men, the knowledge of the “orgasm gap” has been talked about. The good news, the conversations around it are growing, but there is still a long way to go until the majority of women that need it are actively sourcing out sexual wellness help.
“There needs to be a huge push to normalize female sexual wellness, but it starts with women realizing this is an important part of their lives that they CAN get back,” says Greg. “Talk about it. Start by talking to a trusted friend. Don’t carry around the burden alone.”
Sexual Wellness is not just an essential physical function but also crucial for emotional health and healthy relationships. Bottom line: satisfying sex should be a part of every women’s life – and can be. Start talking and take action.
Cliovana is a completely non-invasive treatment that creates long-term increases in women’s sexual responsiveness and orgasm frequency and intensity. The patented protocol is specifically designed for women and uses safe and proven sound wave technology to stimulate the body’s natural processes, enhancing vascularization and neurogenesis in the clitoris, the area most critical to sexual satisfaction. The treatments are fast and pain-free, with no side effects and no downtime. Find out more at https://www.cliovana.com.
By: Greg MacDonald, CEO of Cliovana