In Boca Raton, FL, Michael Nanosky is forging a reputation as a rising leader in the sports marketing world—an industry he’s loved since childhood. With roles spanning Janus Hotels & Resorts, Ultimate Hoops, and Next Gen Sports Agency, Michael has transformed personal passion into professional excellence. At only 22 years old, his journey reflects resilience, innovation, and an unshakable work ethic fueled by faith, family, and an unwavering love of sports.
From his early years on the court—where he played baseball and basketball throughout high school—to his current role as Sports Marketing Director at Janus Hotels & Resorts, Michael’s life has always revolved around competition and strategy. He credits this athletic foundation for shaping his business mindset and drive. “I’ve always believed sports teach you how to win with grace and lose with dignity—and that carries into the boardroom,” Michael says.
At Janus Hotels, Michael Nanosky made headlines for securing an $8,000 multi-faceted sponsorship deal with the Boston Red Sox. The agreement involved strategic branding around the team’s Fort Myers training facility and generated both tangible and intangible returns for Janus. It was a defining moment that showcased his ability to blend hospitality with high-level sports marketing.
Beyond just corporate partnerships, Michael Nanosky developed and executed full-scale marketing campaigns that boosted Janus’s visibility and increased hotel bookings. His integration of digital media, SEO, and social campaigns led to a measurable spike in positive TripAdvisor reviews—strengthening the hotel brand’s digital reputation and bottom line.
But Janus is only part of the story. Prior to that, Michael served as Head of NIL & Marketing at Next Gen Sports Agency. There, he played a critical role in the evolving space of Name, Image, and Likeness (NIL) marketing. In a groundbreaking move, he brokered a high-profile endorsement between a major NFL athlete and a top-tier sports drink brand—an achievement that cemented his status as a forward-thinking negotiator.
Michael’s NIL strategies emphasized long-term brand building for athletes, not just one-off deals. By helping clients navigate the complexities of sponsorship contracts, licensing, and content partnerships, he contributed to lasting value in their careers—both on and off the field.
Outside of his major corporate roles, Michael Nanosky also serves as Social Media Director and Lead Statistician at Ultimate Hoops. In this capacity, he’s responsible for growing the brand’s digital presence, crafting engaging content, and analyzing player performance data. His content strategies have led to an increase in follower growth and interaction across all platforms—proving once again that he knows how to convert passion into results.
Michael Nanosky is more than just a business professional—he’s a grounded, faith-driven individual. He describes himself as a grinder: someone who works tirelessly, embraces challenges, and strives to improve every single day. His Christian faith is central to his identity, guiding his actions and fueling his mission to succeed with integrity.
Professionally inspired by his father, the President of Janus Hotels, Michael Nanosky dreams of someday leading his own sports agency. His goals include continuing to travel the world, building a family, and ensuring his parents are taken care of. These personal ambitions fuel his daily hustle and keep him grounded in humility.
As Michael Nanosky continues to climb in the world of sports marketing, his story serves as a powerful example of what’s possible when talent meets tenacity. Whether closing deals with MLB franchises or boosting brand performance through analytics and social media, he is building a legacy defined by innovation, loyalty, and love for the game.
From Boca Raton to Boston, Michael Nanosky is proving that a life spent chasing your passion can become a life filled with purpose—and lasting impact.
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