MoonShade – Portable Awning

What problem does MoonShade’s portable awning solve?

The MoonShade makes getting outdoors easier and staying outdoors more comfortable. Provides shade in hot sunny conditions, and shelter in light rain. Also provides a comfortable place to hang while enjoying the outdoors.  

Tell us about the founder. What is their background?

Founded in San Francisco in 2018 by Matthew Pearson and Henry Proegler, MoonFab is committed to creating designs that are simple, elegant, and versatile. Pearson has spent the better part of a decade as a user researcher. At Airbnb, he helped make the experience more magical for hosts and guests, leveraging his training in behavioral economics to remove pain points for users. In 2016, he joined Robinhood, where he led a small team of researchers charged with “concepting, designing, refining, and evaluating product changes.”

How did they come up with the idea of a portable awning?

After spending time on the road, both Matthew and Henry realized there was a void in the portable awning space for something that is affordable, packable, and versatile. 

How can this transform the world or our day-to-day lives?

Moon believes that by simplifying the “stuff” we bring outdoors, we create space for what is actually important: genuine experiences and authentic connection with others, ourselves, and nature. Moon’s thoughtfully-designed products enable you to spend less time preparing and more time enjoying the outdoor experiences you love most.

What do customers love most about the product?

Ease of use, versatility, packability, and comfort. 

Where can people get this product?

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