Companies do not just spring up. Instead, they are the results of long periods of brainstorming, planning, evolving, and taking a series of actions. MW Entertainment Group has towed a similar path and became a product of its founder’s lessons and acquired expertise over the years.
Founded by Matthew Whiteman, a disabled combat veteran who was a part of Operation Enduring Freedom between 2011 and 2012, MW Entertainment Group is a service-disabled veteran-owned small business (SDVOSB) dedicated to creating excellent video games for digital entertainment lovers.
MW Entertainment Group started as a professional screenwriting venture specializing in screenwriting for episodic television and feature films. It all began with Matthew Whiteman’s dream of becoming a professional screenwriter, but like many life endeavors, things didn’t pan out as planned. Thus, after writing a 22-episode TV series about professional baseball, one short film, two feature films, and one TV series, San Diego Glory, that failed to reach a pre-production contract, Matthew knew just when to wrap things up and take on new challenges.
So, during the pandemic, in March 2022, MW Entertainment Group came to life and focused solely on mobile video gaming entertainment. While Matthew is still open to bringing his screenwriting work to life if the opportunity arises, he believes there’s so much potential in video games, and he plans to maximize it. In March 2020, the company announced that it was developing four mobile video games, the first of which is “Knuckle Mania,” a hybrid baseball game currently in backend app development and should reach beta testing by November 2022.
Matthew explained the reason behind making the plunge into video game creation: “The problem is that mobile baseball games are facsimiles of their high-definition counterparts with their associated complexities and difficulty of play, i.e., cognitive load. The thrill of baseball is infrequent and fleeting. A mobile baseball game simulation of 9 innings takes approximately one hour to complete. The solution is a fun, intuitive hybrid baseball game that removes the cognitive load and focuses on enjoyment for the player/customer. Our initial offering (Knuckle Mania) has instant gameplay that is easy to use, focuses on the fun as players enjoy hitting and pitching, and finally, falls under a novel category of ‘Snack-sized Gaming.’ This type of entertainment is instantly playable but infinitely replayable.”
As a disabled combat veteran who was medically retired from active duty service, Matthew sees video games as a way of delivering high-quality entertainment to young people. His goal is to create a brand that will be recognized as a powerful force in the casual/hyper casual mobile game design and development and create screenwriting content for the entertainment industry. “We wish to develop the highest quality, delightful mobile games and film/television screenwriting through continuous research and end-user development. We’ll make it if you want to play it or see it. We wish to take advantage of all the perks of being an SDVOSB. We hope to be an inspiration to other disabled veterans who are struggling to become entrepreneurs. It takes a lot of work, but in the end, if this venture were easy, everybody would be doing it,” Matthew said.