OLITA: Suncare protection with a purpose

What problem does OLITA solve? 

Who doesn’t love the beach? Right! Now, who loves sticky sand that gets into your car and home? Not so many! OLITA’s hero product line, Beach Be Gone, solves that problem with a body powder that wicks away sand and moisture from your skin after a day at the beach. It’s chemical-free, has clean ingredients, and actually totally works! OLITA didn’t stop at Beach Be Gone. No, we saw the damage of chemical sunscreen on people and coral reefs and OLITA went on to create clean sunscreen, plant-based hydrating body serum, and SPF lip balm protection. OLITA has you covered for a day full of adventures for everyone in the family.

Tell us about the founder. What is their background? 

Laurie O’Hara is a self-described accidental entrepreneur. I have a background in marketing in financial services but I did a complete career pivot and took my love of the outdoors into creating a clean CPG brand focused on the protection of people and the planet. My children, and enjoying water sports, together were my inspiration to make OLITA a clean and affordable sun care choice for families. I have been doing this full-time since 2019 and have never looked back. 

How did they come up with the idea? 

I would go to local beaches near my home in Marin County, CA with my little children. I took the surfer secret of using Baby Powder to get rid of sand and sticky saltwater and developed my own formula for Beach Be Gone body powder. I did a lot of trial and error, sourcing ingredients and packaging, and doing a bunch of testing on family and friends, to ultimately create an innovative new product category that people love. Why? Because it really works to dry rinse sand, sweat, and saltwater from the skin. From there, OLITA went on to create clean sunscreens, after sun, and lip balms to fill the void in clean sun care options. 

How can this transform the world or our day-to-day lives? 

OLITA is on a mission to be the cleanest sun care brand on earth. We are doing this by using clean and environmentally safe ingredients, using bio-sourced and recycled plastic packaging, using carbon-neutral shipping, and giving back to ocean conservation with every sale. OLITA has a partnership with the Coral Reef Alliance to restore coral reefs around the world. That’s protection with a purpose!

What do customers love most about the product? 

OLITA customers love that a portion of their purchase goes straight to ocean conservation. Customers also love that OLITA has a clean sun care product for every moment of the day – before, during, and after sun. OLITA customers say they love the way our products feel on their skin and how they trust that our clean ingredients really work hard to protect, nourish and remove the elements from their skin. And our customers know that our claims are backed up by EWG, Think Dirty, and Mom’s Choice awards.

Where can people get this product? 

It’s easiest to get OLITA sun care online at All – OLITA (olitashop.com)(free carbon-neutral shipping on orders $30 or more) and on Amazon. OLITA is also sold on many other online marketplaces like TheWMarketplace, Holistic Lifestyle & Natural Organic Products | Meeschell plus more retailers in-store every week.

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