Pop-ups are a tool that can help in solving multiple problems. In fact, they are an effective way of communicating with new and regular visitors of websites. However, in addition to the communicative function, they perform many other tasks, which will be discussed below.
Product Promotion
You can draw attention to new collections or seasonal discounts with pop-ups. This information is available on the site, but users may not pay attention to it. If your pop-up displays the discount percentage in a large font, the likelihood of attracting the consumer’s interest increases. By adding a photo of the best products from the new collection to the pop-up, you will attract attention to it. And even if the website visitor is not interested in buying something from the new collection, they may visit its web page to study it more closely.
Lead Generation
Pop-ups are a convenient way to gather data about new visitors. Get their contact information for sending marketing materials and further conversion into your customers. But for new visitors to enter their data into a pop-up, you should interest them. For example, this could be a discount for new customers, a promo code, a subscription to news, etc.
Reducing the Bounce Rate
Google search engines must assign your site a high rank so that it appears on the first pages of search results. Among the indicators affecting the ranking of websites is how quickly visitors leave them. To increase the time users stay on your platform, you can use (but not overuse) pop-ups.
You can also integrate a farewell pop-up. Thank the user for visiting your website or simply clarify whether they are really going to leave the website. By reading and reacting to your pop-ups, visitors will linger on the web page for a while. This means your rankings in search engines will improve.
Increasing Sales
You can boost e-commerce revenue not only with discounts or promotion of new products. Many consumers fill their shopping carts but do not finalize the order. The reasons can be different ‒ from the desire to postpone the purchase or compare with offers on other websites to simple forgetfulness. Remind them with pop-ups that they have unfinished orders in their shopping cart. In this way, you actualize the need for a purchase they have not made. If they have not yet received a similar product from another supplier, they may buy it from you after the reminder.
How to Add Popups to Your Website
The good news is that you don’t need coding skills to create pop-ups. But only if you use a drag and drop popup builder. Creating a pop-up on such a service is intuitive and takes a minimum of your time:
- Popup builder offers ready-made templates to which you add the information you need, photos, videos, etc.
- You define the pop-up settings yourself. For example, this could be the moment of displaying information, the target audience, etc.
- When you have created a pop-up and defined its settings, copy its script. Paste the script into the code of your website according to the instructions.
The Bottom Line
To see the effectiveness of using pop-ups, you need to do a little analytical work. Compare key metrics of lead generation, conversion, and sales before and after using pop-ups. You can also evaluate the change in your website’s ranking in search engines. Many pop-up builders offer free trials or even free tariff plans. Take advantage of this offer to experiment with pop-ups. And when you see their effectiveness, you can move on to more advanced tools for creating widgets.
