Last year, when the worldwide pandemic was at its peak, we all saw the importance of digital marketing. Brands used online tools to promote their services and products even more than before.
We used to believe that the world was already significantly digitized but, for the most of the year, it transitioned completely from offline to online, having a massive influence on the digital marketing scene.
Keeping up with the current trends and future-proofing your digital marketing approach is more vital than ever before. So, let’s have a look at the emerging trends and see what digital marketers should be concentrating on in order to maintain the company’s image in the limelight.
- Influencer marketing is on the increase.
On social media, influencer marketing has recently gained a lot of traction. On Google Trends, it has already eclipsed print marketing in terms of popularity.
The most essential point to note here is that brand popularity is enjoyed not just by influencers with large fan bases, but also by so-called micro-influencers who have less followers but stronger interaction with their audience.
Posnel Aristene, while successfully working with a multitude of influencers throughout his career, has discovered that it’s vital to use proper tools in order to study each profile and determine whether or not their engagement is authentic. This will make the entire process of locating an influencer much easier for you.
- Shorter video content
For some years now, many marketers have predicted that video content will overtake other forms of visual content, from content creation to ad campaigns.
However, in today’s world, the shorter the video, the better for marketers to attract the attention of their target audience. In general, it takes the viewer no more than 10-15 seconds to assess whether or not they’re interested in the material or not.
Here are two methods to use video content that are becoming increasingly popular:
After the debut of Tok-tok Business, which allowed for the implementation of sponsored adverts, Tok-tok has become the dominant supplier of video content.
Instagram Reels has lately acquired a lot of traction among companies, and it may have a big influence on how much traffic your Instagram account gets as video content grows more popular.
3. Voice search
What is voice search and how does it work? The most well-known voice assistants include Siri from Apple, Google Assistant from Google, and Alexa from Amazon. Voice search has begun to play an important part in your many companies’ search engine optimization (SEO) strategy in recent years.
According to Forbes, “76 percent of customers, aged 18 to 34, had used voice search to get information about a local business in the past 12 months,” according to a recent public poll among American internet shoppers. As a result, this burgeoning phenomena merits serious consideration.
4. Posts that allow you to shop directly from the app
This practice is already gaining traction, but in 2022, shoppable postings will be considerably more prevalent. Consumers are always seeking for the simplest and fastest method to shop. This is why, on several social media sites, consumers may simply click on a post to purchase an item mentioned in it. This aligns with recent data from Smart Insights, which found that individuals now spend an average of 2 hours and 24 minutes browsing through their phones on various digital platforms. Ultimately companies will have plenty of opportunities to contact customers through shoppable posts and meet them where they are currently.
5. Virtual Reality
Artificial reality’s expanding popularity will force businesses to adopt it more than ever before in 2022. AR will allow customers to view things in 3D before deciding whether or not they want to purchase them.
Conclusion
If eCommerce businesses want to achieve great outcomes in 2022, they’ll have to keep looking for new trends. According to Posnel Aristene, companies should also conduct research about other brands in their field, as well as testing various marketing methods. Businesses who invest in transforming their digital presence and strategy will build a strong foundation for themselves in the event of future crises, as well as better adapt to the requirements of their customers as the situation necessitates.
By Posnel Aristene, MBA