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Home Business Entrepreneurship

Celebrating Hispanic Heritage Month with the Authentic Flavors of IZO Spirits

USA Wire Staff<span class="bp-verified-badge"></span> by USA Wire Staff
September 21, 2022
in Entrepreneurship
Reading Time: 3 mins read
IZO Spirits
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For over 30 years, Hispanic Heritage Month (September 15 – October 15) honors the achievements and contributions of Hispanic Americans and their lasting impacts on our communities. It is a time to celebrate the vibrant and diverse cultures of the past, present, and future of American Latinos. What better way to salute this commemorative month than by raising your glass and spirits withIzo Spirits – Premium Mezcal, Tequila, Sotol, Bacanora!

Rooted in Tradition & Sustainable Practices

IZO has created a collection of premium, handcrafted agave spirits specializing in mezcal. Rooted in centuries of Mexican tradition, every batch of IZO spirits features wild-grown agave or desert spoon, hand-harvested and slow-roasted to perfection by skilled Mezcaleros. The line has won several tasting competitions, including New York International Spirits, London International Spirits, and Las Vegas Proof Awards.

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IZO is committed to modern sustainable measures, prioritizing renewable local resources by relying on independent water sources, solar panels, and eco-conscious methods that preserve the wild beauty of Mexico for future generations. As a brand, IZO believes that the strength of its business depends on the prosperity of the land and its people.

Keeping Things Fresh Helped Launch an Award Winning Brand(Opens in a new browser tab)

Meet the Founder

Gaston Martinez, a native of Durango, Mexico, founded IZO Spirits in 2017 and is committed to sharing the essence of Mexico with the world. He is a true testament to the unique voices in which we celebrate Hispanic Heritage Month. Having graduated with a business degree from Universidad Iberro Americana in Mexico City, Gaston worked in various sectors in the country, including international freight and logistics, and later as a pottery manufacturer. He moved to San Diego in 2005 while working in the restaurant and hospitality industries and soon found his passion in the wine and spirits markets. A natural entrepreneur with a knack for sales and developing key industry relationships, Gaston brought his vision to life of celebrating his Mexican roots in the form of all-natural mezcal for which his hometown is known.   

“IZO began with Mezcal, a cultural symbol of celebration and the pure enjoyment of life,” says Gaston. “As we work to expand our handcrafted selection, we’re always paying close attention to the preservation of precious resources, the well-being of our community, and how our product honors its historical narrative – these are all part of the proud heritage we want to bring to San Diego and the world.”

IZO Spirits

About IZO Spirits:
 
Co-Founded by Gaston Martinez – a native of Durango, Mexico – IZO Spirits is a collection of premium, handcrafted agave spirits produced sustainably right in the heart of his rural hometown according to centuries of tradition. Made sustainably from slow-roasted, wild agave hearts harvested on local ranches, every sip of award-winning IZO Mezcal speaks to generations of Mezcaleros bringing people together around shared values of community, celebration, and savoring the reward of a job well done. Every aspect of IZO Spirits pays respect to its point of origin, from the locally-sourced Onyx featured atop the bottle to the elegant, minimalist design that allows the flavorful spirit within to shine. The pure, sophisticated taste of IZO Mezcal tells the story of centuries-old Mexican tradition and of one man’s vision to share it with the world. Learn more about the IZO Spirits collection of handcrafted agave spirits at IZOSpirits.com.

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