Through the ups and downs over the last two years, one thing has remained certain. Our love for chocolate never goes away! RED Chocolate
Case in point. RED Chocolate grew exponentially during the pandemic. In 2020, sales increased by 3,000%, an incredible feat when many businesses were suffering. They exceeded expectations in their first year by hitting store shelves in Rite Aid, Walmart, and Giant grocery chains with their indulgent low-calorie chocolate.
The Master European Chocolatier continued to grow as their better-for-you chocolate was in Sam’s Club in 2021, and in Costco early 2022, making them one of the fastest-growing confectioneries in the industry. The company’s revenue is over $15 million.
“When we hit shelves in Q4 of 2019, we brought our expert chocolate-making skills to the U.S. and the reception has been overwhelmingly positive,” said Glenn Gardone, President, and CEO. “It’s wonderful to see such enthusiasm for our reduced-calorie chocolate that eliminates refined sugar that is such a health risk when heavily consumed. RED offers a better and more flavorful alternative. Stay tuned for more limited-edition offerings that we’ll be releasing soon.”
According to IRI data, the healthier-choice/reduced sugar candy category is up 16.6%. To no surprise, RED has easily found a loyal following within the category, growing 10 times over the past year.
In the first year, 2020, as the pandemic swept the nation, RED arrived in 3,000 stores. Since the start of 2021, RED is available in 10,000 stores across the U.S. The offerings include no added sugar, reduced calories, and less fat. The recipe deliciously makes the dark chocolate 40% less in calories and the milk chocolate 30% less compared to other popular chocolates on the market.
Most recently, RED Chocolate announced the addition of Blonde to its existing product line. This is the first caramelized white chocolate using no added sugar! RED Chocolate uses a crafting technology that whips and heats milk until it caramelizes. RED then adds it to the perfect white chocolate base making a caramelized decadent treat. This RED Blonde Chocolate is truly one of a kind. One diamond is the same calories as an apple slice!
This RED Blonde Chocolate is available in stores nationwide and online at select partners. Like all RED Chocolate, there is no added sugar. The bars are also kosher, gluten-free, and have zero palm oil.
RED Chocolate is ethically sourced and produced in a custom-designed environmentally-conscious facility, the full bars and grab-n-go come in classic dark, classic milk, and delicious flavors such as orange and almond. The diamond-shaped pralines are available in either a smooth nut or a coconut filling. RED is Weight Watchers-friendly, keto-friendly (dark flavors), gluten-free, kosher, palm oil-free, and non-GMO.
RED Chocolate is made with cocoa from the Ivory Coast of Africa, whose farmers select, roast, and grind the cocoa beans to perfection. The European brand is one of the first to masterfully use the natural sugar from the cocoa bean itself and naturally occurring sugars from fruits such as melons to lightly sweeten their recipe, receiving more than 10 invention patents in the process.
