In the ever-evolving world of digital marketing, few stories are as compelling as that of Alex Del Ángel and his journey from the brink of collapse to establishing a pioneering marketing agency in Mexico and Latin America. With a unique methodology that combines Email Outreach and Google Ads, Del Ángel’s agency is setting new standards in the industry, particularly in the B2B sector.
A Bold Pivot Towards Success
Alex Del Ángel, a 34-year-old entrepreneur from Puebla, Mexico, has been navigating the digital marketing landscape for nearly a decade. However, the path to success was not straightforward. After facing a significant setback that led to the closure of his Google partner agency specialized in Google Ads, Del Ángel found himself at a crossroads. With only two clients left and having to let go of 90% of his team, the future seemed bleak.
Undeterred, Del Ángel decided to make a bold pivot. He shifted the business model and client focus, aiming to start conversations with big brands. This strategic move marked the birth of a new methodology called “Smouthbound,” which focuses on attracting the attention of decision-makers through comprehensive digital ecosystems. The agency’s specialty in Email Outreach and Google Ads has since become a game-changer in the industry.
A Methodology That Delivers Results
The Smouthbound methodology has proved to be highly effective, especially for clients in the B2B sector looking to secure a greater share in private and government tenders, as well as lucrative commercial contracts. One of the agency’s most notable success stories involves helping Tornella become a supplier of screws for line 1 of the Bogota subway. This achievement not only showcases the agency’s capability to deliver tangible results but also highlights its impact on clients’ business growth and market presence.
Expanding the Digital Frontier
Under Del Ángel’s visionary leadership, the agency has expanded its offerings beyond Email Outreach and Google Ads. Recognizing the need for a holistic approach to digital marketing, Del Ángel has established a business group consisting of five specialized agencies. Each agency caters to different aspects of digital marketing, from lead generation with digital advertising (Digital subject) and Email outreach (Bintent) to branding and content (Diente Creativo), digital ecosystem transformation (Flare), and impact & awareness (Grid).
This diversified approach allows Del Ángel’s business group to offer comprehensive solutions to clients, ensuring that every aspect of their digital marketing needs is addressed with expertise and innovation.
A Beacon of Innovation and Resilience
Alex Del Ángel’s journey is a testament to the power of resilience, innovation, and strategic thinking in the face of adversity. From the ashes of a failed business, Del Ángel has risen to establish one of the most pioneering marketing agencies in Mexico and Latin America. His unique methodology and commitment to delivering results have set a new benchmark in the industry, proving that with the right vision and determination, any obstacle can be transformed into an opportunity for growth and success.
As Del Ángel’s agency continues to redefine lead generation and digital marketing, it stands as a beacon of innovation, not just in Mexico and Latin America, but in the global digital marketing landscape.