Rock& Roll Hall of Famer, Spirits Trailblazer Sammy Hagar Introduces Sammy’s Beach Bar Cocktail Co. to the Sunshine State
Hagar took over as bartender at the Waterstone Resort in Boca before boating on Lake Boca Raton, where he tossed his new canned cocktails and T-shirts to fans on other boats
Boca Raton, Florida – July 23, 2022 –Fans and local residents gathered at Waterstone Resort & Marina today to join Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar to celebrate the Florida launch of Sammy’s Beach Bar Cocktail Co. His award-winning top-shelf sparkling rum cocktails in a can are now available throughout the Sunshine State.
Hagar’s loyal fans, the Redheads, came from all over the state to see Hagar hop behind the bar, where he handed out cans of his new Beach Bar Cocktails and made cocktails with his Santo Tequila Blanco, Santo Tequila Reposado, and Beach Bar Rum. Signing everything from T-shirts to album covers and guitars along the way, Hagar posed for selfies with dozens of fans before getting on a boat and surprising boaters on Lake Boca Raton, where he tossed canned cocktails and koozies to other boaters.
Hagar’s award-winning Puerto Rico-made Beach Bar Rum steeps island flavors into the canned cocktails, which are available in four playful twists on classic flavors: Tangerine Dream, Pineapple Splash, Island Pop, and Cherry Kola Chill. Made with all-natural ingredients and sweetened with agave syrup, each 12 oz. can is under 130 calories, contains five grams of sugar, and is 5.5% alcohol by volume (ABV).
Fans also enjoyed signature cocktails made with Santo and Beach Bar Rum, including Santo Ranch Water, Classic Santo Margarita, Smoky Paloma, Red Head Mai Tai, Maui Spiced Beach, and the Rockin’ Daiquiri. Recipes for these cocktails and many more can be found in “Sammy Hagar’s Cocktail Hits: 85 Personal Favorites from the Red Rocker.”
Sammy’s Beach Bar Cocktail Co. debuted last year and the cans are now sold in retail locations, restaurants, and bars throughout Nevada, California, Texas, and Florida. A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports non-profit organizations supporting beach and ocean clean-up initiatives.
More information and photos can be found on the fact sheet, linked here.
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About Sammy’s Beach Bar Cocktail Co.
Get ready to dip your toes in the sand…Legendary rocker and spirits entrepreneur Sammy Hagar’s new Sammy’s Beach Bar Cocktail Co. offers a line of “ready to drink” (RTD) top-shelf sparkling rum cocktails that come in four playful twists on classic flavors. Each awarded by the San Francisco Spirits Awards, they include Tangerine Dream, Pineapple Splash, Island Pop, and Cherry Kola Chill. Hagar’s Puerto Rico-made Beach Bar Rum steeps island flavor into the cocktails, which are made with all-natural ingredients and sweetened with agave syrup. Each 12 oz. can is under 130 calories, contains five grams of sugar, and is 5.5% alcohol by volume (ABV). A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports charities such as International Bird Rescue and the Surfrider Foundation as part of the company’s beach and ocean clean-up initiatives. More information about Sammy’s Beach Bar Cocktail Co. can be found on the website at www.SBBCCO.com, as well as on Facebook and Instagram.
About Waterstone Resort & Marina:
Experience the ultimate waterfront retreat at Waterstone Resort & Marina, Boca Raton, Curio Collection. Located on the Intracoastal Waterway, Waterstone is within walking distance to South Inlet Beach and nearby Boca’s top area attractions. The resort features 139 guest rooms each with a private balcony and water views, a pool with private cabanas, watersports, and outdoor dining options including Seaspray Inlet Grill, and 8,000 square feet of event space.
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