Sammy Hagar’s “Sammy’s Lost Cask” Launches for the Holidays

Sammy’s Lost Cask

Unveiled at Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar’s 75th birthday celebration in Cabo San Lucas, Mexico, Sammy’s Lost Cask limited-edition batch of his Sammy’s Beach Bar Rum will be available for sale on Monday, Nov. 14.

Legend has it that Sammy’s Beach Bar Rum’s original Hawaiian rum was placed into oak casks for aging a few thousand feet above sea level in Makawao on the slopes of Haleakala, in Maui. Fondly referred to as “Rested in Paradise” (RIP) by Hagar, the lost casks were found years later, long after the production was relocated to Puerto Rico in 2015.

The 500 numbered bottles, including 75 bottles that Hagar has personally autographed, are aged more than a decade in oak casks, made from Hawaiian sugar cane and are guaranteed to arrive in time for Christmas if ordered by Cyber Monday, Nov. 28. Hagar describes Sammy’s Lost Cask as his “crown jewel of Sammy’s Beach Bar Rum,” expressing that the bottles have “aged to perfection.”

Made from pure cane juice harvested on the island of Maui and distilled into rum at the Hali’imaile Distillery, the original recipe for Sammy’s Beach Bar Rum is celebrated in this exclusive batch of Sammy’s Lost Cask. Priced at $299 per bottle, the limited-edition aged rum will be available for purchase online at sammysbeachbarrum.com, and more information can be found on Hagar’s website at redrocker.com. Photos of Sammy’s Lost Cask are available here and cocktail recipes can be found here, courtesy of Sammy’s Beach Bar Rum.

In addition to Sammy’s Lost Cask 10-year aged rum, Sammy’s Beach Bar Rum offers a white cane rum, with tropical notes of coconut and banana, and two spiced rums crafted from a white rum base. Hagar’s Red Head spiced rum is infused with macadamia nuts, with aromas of cherry and coconut, and his Kola Spiced rum is distilled with kola nuts, with hints of vanilla and coffee. Sammy’s Beach Bar Rum is made from the finest sugar cane in the Caribbean and the purest ingredients, distilled three times by the Destilería Serrallés in Makawao, Puerto Rico, producing a superior taste. Selections are available nationwide, apart from Hawaii, at sammysbeachbarrum.com.

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About Sammy’s Beach Bar Rum

Legendary rocker and spirits entrepreneur Sammy Hagar’s Sammy’s Beach Bar Rum offers a line of top-shelf white rum, including The Spirit of Paradise, Red Head, Kola Spiced, and its newly launched, limited-edition Sammy’s Lost Cask. Hagar’s Puerto Rico-made Beach Bar Rum steeps island flavor into each bottle, made with the finest sugar cane in the Caribbean and distilled three times to produce the finest rum in the world.

More information about Sammy’s Beach Bar Rum can be found on the website at sammysbeachbarrum.com, as well as on FacebookInstagram, and Twitter

About Sammy Hagar

For over four decades, Sammy Hagar has been recognized as one of rock music’s best and most accomplished lead singers and songwriters. From breaking into the industry with the seminal hard rock band Montrose to his multi-platinum solo career to his ride as the frontman of Van Halen, Chickenfoot, and his latest best-selling supergroup The Circle, whose new album, “Crazy Times,” was released on Sept. 30. Hagar has amassed 25 Platinum albums on sales surpassing 50 million worldwide. Along his journey, he has set the tone for some of the greatest rock anthems ever written with songs like “I Can’t Drive 55,” “Right Now,” and “Why Can’t This Be Love,” and earned the highest respect of the music industry with a Grammy Award and induction into the Rock & Roll Hall of Fame. Since opening his flagship Cabo Wabo Cantina, he’s turned a lifelong passion for great food, music, and spirits into a thriving and iconic lifestyle brand. Since opening his flagship Cabo Wabo Cantina, he’s turned a lifelong passion for great food, music, and spirits into a thriving, iconic lifestyle brand encompassing restaurants and spirits. A spirits industry trailblazer, he launched Cabo Wabo Tequila in 1988, catapulting it into the #2 tequila brand in the United States. He sold Cabo Wabo Tequila in 2008 for what was at the time a record-breaking $100 million, solidifying his position as a spirits leader. He now owns an award-winning portfolio of award-winning, top-shelf spirits, including Santo Tequila and Mezquila with tastemaker Guy Fieri; Beach Bar Rum with rock icon Rick Springfield; and his latest venture, Sammy’s Beach Bar Cocktail Co., which debuted with a line of sparkling rum cocktails in a can steeped in island flavor with his own Puerto Rico-made rum. Never one to hit the brakes, Sammy’s also expanded his successes into publishing, TV, radio, and beyond, including five seasons of his hit TV show, “Rock & Roll Road Trip with Sammy Hagar,” and as host of “Sammy Hagar’s Top Rock Countdown,” a weekly syndicated radio show broadcast airing on 90+ US stations. He’s also a #1 NYT bestselling author and recently released his first cocktail book, “Sammy Hagar’s Greatest Cocktail Hits,” which contains cocktail recipes inspired by his life’s journey. Hagar is a dedicated philanthropist whose private non-profit foundation focuses on food relief and children’s causes across the country. 

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Visit RedRocker.com for more information.
Media Contact: SBBCC@wickedcreative.com

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